Shysters
Apologies forumites, for posting this sorry excuse for a news item again. The highlights emphasise the person figure-heading the poor excuse for a wireless service provider. Did he put the words in his own mouth, or did his spin doctors spin their wheels in the dung of the ill-informed and do it for him.
As a marketing/PR exercise, it is an example of what to do to completely piss off the month to month customers.
As of 1 March 07, iBurst’s products will become the most cost effective in the market with the launch of Data Bonus. Data Bonus applies to all 24-month contracts. Subscribers will receive an additional 200 megabytes of data free on iGo Lite and iGo contracts and an additional 500 megabytes of data free on all G1, G3, G6 and G9 contracts.
Existing subscribers on 12, 24 and 36 month contracts will also benefit from the additional data allocations, which translate into a 49% reduction in the per-megabyte price on iGo Lite, for example. iBurst now offers the cheapest in-bundle rate at 38 cents per megabyte on a 1 Gig package and 12c per meg on a 9 Gig package.
The good news continues for iBurst customers with the simultaneous launch of Data Carryover. iBurst customers will now be the first broadband subscribers able to carry over the unused portion of their monthly data allowances to the following month. “iBurst doesn’t believe in fine print and this is not a promotion of limited duration,” said Thami Mtshali, CEO of iBurst.
iBurst subscribers will appreciate being able to carry over their unused data as this will help them to balance their Internet usage from one month to the next. Subscribers will be able to carry over unused data up to a maximum of their monthly data allocation.
Therefore, iBurst’s G3 customers (who receive 3 gigabytes of data every month) will be allowed to accumulate any unused bandwidth up to a maximum of 3 gigabytes. This is then carried over to the next month giving an effective data allowance of 6 gigabytes in the new month.
Data Carry Over is available to all iBurst subscribers and is also applicable to unused top-up bandwidth which may have been purchased during a particular month.
“Should subscribers be unsure of which data package would suit them best, iBurst is happy to advise them and there is also a tool on the iBurst website (www.iburst.co.za) for this purpose.
“For potential iBurst customers living in Gauteng and Cape Town, we would be happy to advise them at our showroom located at 66 Park Lane in Sandton or at our regional office in Canal Walk, Cape Town,” said Mr Mtshali.
The person highlighted must think we are congenital idiots to fall for this crap.
Mr Mtshali, do us the courtesy of explaining what you and your company are doing to retain us loyal and perhaps misguided clients on month to month deals.
Seriously, I do not expect a response from you. You are so distant from your customer base, that you do not know, or perhaps even care, what they think.
Slick spin does not retain clients. Service delivery and equitable treatment does.
Do you know what equitable means?
Do you know what service delivery means?
