Much love <3
I 100% believe in transparency. A lot of fights occur because of lack of transparency, and the difference between "Ah damn, thanks for letting me know" and "You ruined my life, I will end you" is mostly down to communication or a lack thereof.
Without my customers, I don't exist. Without my distributors, I don't exist. I maintain excellent relationships both ways, although I will lean
heavily on the side of supporting the customer when necessary.
When things go wrong for a customer, I share their frustration. If I get a mail that has a hint of dissatisfaction, most of the time I'm on the phone to them. If I see a delivery has been dispatched and is a day late for delivery, I'm on the phone to them to find out if it's been delivered and the courier just hasn't updated the status or if it really hasn't been delivered yet. If the latter, I'm on the phone to the courier. I have in the past mailed a customer this exact extract, verbatim:
"There is absolutely no way for me to express my feelings about the entire matter while remaining completely professional, so in two words - it sucks. Maintaining customer satisfaction and our reputation takes an unbelievable amount of effort, and being let down by a third-party who seemingly doesn't care is beyond infuriating."
The customer ultimately left an unsolicited 5-star review even though his order could not be fulfilled.
On the other side, distributor relationships are just as important. A product manager is off recovering from surgery?
I treat these people as peers, equals and friends, not just as the personal to message when I want something. A good number of them ARE my friends, because they're actually awesome people outside of work. I've gone for a beer or meal with many.
I've dropped the ball once recently, where the (non-IT) distributor had the customer's details as they would be providing support without me playing broken telephone in the middle. The distributor ASSURED me that they are in direct communication with the customer, only to hear from the customer that there's been radio silence. Lesson learnt, stick to the industry you know and with people you know. Ties with the distributor are coming to an end.
As a customer, I'm not sure what more you could want from me. Not "I'm patting myself on the back" - I literally don't know if there's anything more I can do that I haven't thought of, and I'm always open for suggestions.