I'm giving an example .
In other words, the other products far outsell that particular one and it's the least popular
Yes, but Apple is in the process of getting as many devices into as many hands as possible, so while it may have sold the least or not make as much or any money, Apples current goal is recurring revenue as many users hold onto iPhone for 2-5 years, getting users onto subscription services is a key driver at apple, and slow selling device making little or no money on hardware, would likely equate to a reasonable percentage of said users signing up to one of more of the subs converting the device from a loss to a loss leader.
A friend of mine is not a fan of the bigger phones and the SE did not seem like a viable upgrade so he just moved from a 6s to a 13 mini.
So 5% in hardware sales is ****, no doubt about that, but users on older devices are upgrading, new users wanting phones that are both small and not **** could be moving from Android to Apple or buying their first phone and like the fact that you can get a tier 1 phone in a small form factor.
Apple along now show many of those users have been converted into a RRS. The 12 mini was also considered a flop and the 13 mini was never going to exist, yet it does.
We at a point where subscribers are actually worth more than buyers, why get lump sums once a year, 2 years, 5 years when you can get small amounts every single month.