No, his website calls it The Tim Noakes Diet
"Welcome to The Real Meal Revolution the home of Banting &
the Tim Noakes Diet. This site has everything you need to make you a better Banter. Expect to find information on banting, new tips and recipes, listings of shops that sell stuff you need and recommended (and certified) practitioners who can help you with more serious health issues. Have a walk through. Download stuff. Watch a video or just take notes. Let us know what you think or, even better, let your friends know what you think and share us on Twitter, Facebook or anywhere really! Most of all, have a great time!"
http://realmealrevolution.com/the-facts
But here is my favourite part:
"This is it! Officially, the fastest selling cook book in South African history. Written in just
four weeks by Prof Tim Noakes, Sally-Ann Creed, Jonno Proudfoot and David Grier, the so called 'Red Bible' has changed the way an entire country eats."
4 Weeks. That's how long it took them to write the book.