Kellogg's is a dodgy company with a dodgy history. I'd never support them.
"Breakfast is the most important meal of the day," was invented in the mid 19th century by Seventh Day Adventists James Caleb Jackson and John Harvey Kellogg to sell their newly invented breakfast cereal food stuffs. Yes,
that Kellogg. Then the bacon market jumped on that bandwagon, got 5,000 doctors to sign off on the health benefits of eating protein in the morning, and got news papers to publish the signatories as though it were scientific research.
It was all founded on bullshit. It was a weird time, where people were moving into factories and people were getting all up about indigestion. Kellogg was also weird about the morality of breakfast and thought bland food would curb masturbation. If you look into this period, it gets weirder than that. I blame all the lead and mercury in the water. That **** makes you dumb and
****ing crazy."
Source:
https://www.daytwo.com/blog/nutrition-myths-facts-series-part-1-breakfast-important-meal-day/
to add to this:
In fact, it is the most dangerous meal of the day.
Professor Terence Kealey's book Breakfast is a Dangerous Meal highlights the many ways in which it is dangerous. To ELY5:
Because of evolution, humans did not naturally eat in the morning. As a result, our body provides a spike in blood sugar to cope with the natural fast we have. So if we eat breakfast (which in our society is usually full of carbs (i.e. sugar) and other foods of low nutritional value) then our blood sugar levels rocket up, which also increases our insulin resistance, eventually leading to type 2 diabetes.
Furthermore, eating breakfast increases our hunger throughout the day (contrary to prevailing wisdom) and makes it more likely for us to eat more calories throughout the whole day.
As other commentators have stated, many of the studies which try to prove that breakfast is good for us are flawed for two reasons: Firstly, they are nearly always funded by Kelloggs or similar, and secondly, they are based on correlation and not causation. This is because
it is true that, generally speaking, people who eat breakfast are also more healthy than those who do not. However, this is because people who eat breakfast come from a higher socioeconomic profile than those who don't, and so generally do what they are told when it comes to health and nutrition - such as eat their 5 fruit and veg a day, do lots of exercise, etc., and to eat breakfast. They are therefore healthier in spite of the fact they eat breakfast, and not because of it. This then allows the studies funded by Kelloggs and other food companies to say "Hey look! People who eat breakfast are less obese!" Which then in turn allows bad news publications to say "Hey look! People who eat breakfast are less likely to be obese!" Which is a lie.
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