Logo design process

[RedViking]

www.huhmagazine.co.uk/4140/the-cost-of-a-logo

 

[LaunchWeb]

Dear OP
So many fly-by-nights out there hey?
I am an artist and a graphic designer. Logo design is hard, very hard, therefore there it ain't cheap.

I have seen so much crap in my life its actually disgusting. I have seen:

- Microsoft Office logo devices (the header lines and imagery) being used for logos
- Regulatory symbols being spun into a company logo: in JHB there is a loser who makes car carpets, and he uses the INTERTEK logo as the logo for his loser carpet company. Ditto for PROMINENT paints using a modified version of a German regulatory mark as their "logo"
- And so many American brand names especially being "slightly modified" and spun into a new logo for a small company.

Yeah, we see this a lot as well. But as you said, Logo design is more a "process" than it is a "service", and therefore it can be very expensive if you want something unique. Large Creative Agencies will quote upwards of R50k for a professional, bespoke brand identity. But obviously their target market is not SME's.

At the end of the day, a great Brand Identity is a form of art - and good art is expensive. So you can't be surprised when you pay R999 for a logo and it's crap.

That being said, for R4900 the OP should have definitely received a better design. To simply copy something from Etsy or Freepik & hardly even modify it, is a disgrace. Think about it this way - if they charge R490 per hour for graphic design, it means it would have taken then 10 hours to produce that. Haha. Makes us laugh.