The BIGGEST blunder Massmart made, was changing the game format stores to substitute food lines to the detriment of items that the South African consumer went to Game for and ended buying lots of other items of course. This was to try and emulate the format of the USA stores. In my mind, considering trading density of perishables vs hard goods plus entering a market that is basically cornered, it didn't make strategic sense and I was intrigued to see and learn how such a transition would work. It has been a disaster since. Being directors and CEOs doesn't mean they know better, it just means they have deep pockets of public funds with which they can play with and provide formal sophisticated sounding excuses for failure. They need to dump the food lines at Game, and restrategize towards their core business. I'm sure the pareto principle will tell them what's making money and what isn't. I wonder how the Makro stores in the malls will do. Their prices are nowhere as competitive as they used to be, and the shopping experience in a mall is a very stark experience from a warehouse superstore.