The original idea, that the Pioneer spacecraft should carry a message from humankind, was first mentioned by Eric Burgess when he visited the Jet Propulsion Laboratory in Pasadena, California during the Mariner 9 mission. He approached Dr. Carl Sagan, who had lectured about communication with extraterrestrial intelligences at a conference in Crimea.
Dr. Sagan was enthusiastic about the idea of sending a message with the Pioneer spacecraft. NASA agreed to the plan and gave him three weeks to prepare a message. Together with Dr. Frank Drake he designed the plaque, and the artwork was prepared by Sagan's then wife Linda Salzman Sagan.
The first plaque was launched with Pioneer 10 on March 2, 1972, and the second followed with Pioneer 11 on April 5, 1973.