MXit grows to 2.3 million users

MXit, a free mobile messaging platform, has grown to 2.3 million users is just under 2 years.

It's not free - I think it's around 2c/message iirc.

But it seems that it is really still only an ideal opportunity for advertisers wanting to capture a young market with 12-18 years old being the dominant age group accounting for 44% of the MXit user base.

Yip, very true. Some people at my class go on Mxit in lessons :p . I still don't get the allure of Mxit though...using an IM [MSN/GTalk/Yahoo] is much simpler and 'free'.
 
It's not free - I think it's around 2c/message iirc.

it is free. the only charges are your GPRS access, which amount to about 2c/message
Yip, very true. Some people at my class go on Mxit in lessons :p . I still don't get the allure of Mxit though...using an IM [MSN/GTalk/Yahoo] is much simpler and 'free'.

if you were to use msn/gtalk/yahoo from your phone it would probably cost you more, as I imagine mxit has been optimised for mobile use.
 
Yeah the messages are free, you only get billed for the data thats sent and received when you send messages not the messages themselves..
 
imagine if they had to charge everone 5 rand to continue using mxit.........they would earn quite a bit! everyone would pay the 5 rand
 
imagine if they had to charge everone 5 rand to continue using mxit.........they would earn quite a bit! everyone would pay the 5 rand
You'd see me learn how to program java for a mobile platform overnight with a application which interfaces with mxit for free ... with ads ;)
 
can one buy shares in the company? ANyone know. I think its been developed by Swist Technology in Stellenbosh. Anyone know more re the shares option? Gotta be worth investing in?
 
imagine if they had to charge everone 5 rand to continue using mxit.........they would earn quite a bit! everyone would pay the 5 rand

Apparently most Mxit users are kids, so I don't think they'd be able to charge R5 per message very long.
 
MXit works great indeed for running conversation.
 
Apparently most Mxit users are kids, so I don't think they'd be able to charge R5 per message very long.

I think he meant a R5 subscription. I'd pay R5 per month to keep on using it. But I think they will eventually make more money with advertising, although I am worried it may increase the amount of data traffic when you use mxit thus increasing the costs.
 
I think he meant a R5 subscription. I'd pay R5 per month to keep on using it. But I think they will eventually make more money with advertising, although I am worried it may increase the amount of data traffic when you use mxit thus increasing the costs.

Think they must also make quite a bit off the premium services they offer i.e. chat rooms etc.
 
5 rand like once a year i was implying........2.3 million users :eek:
 
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