10:57AM Q: What's up with the 17-inch?
A: Tim: It's being refreshed today as well.
10:56AM Phil: "We have the best HD movie and TV options in iTunes."
10:56AM "Blu-ray?"
Steve: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
10:55AM Q: No Blu-ray, and display port -- why no HDMI?
A: Steve: HDMI is limited in resolution. Phil: for typical computer use, display port is the connector of the future.
10:54AM Q: Do you have first dibs on this NVIDIA chip?
A: Steve: We're the first taking it to market, but it's up to them.
10:53AM And Steve is back. "The will be on the web today. So what we'd like to do is have a Q & A session. I'm going to ask Phil Schiller and Tim Cook to come up. A few caveats, we can?t answer questions about the quarter ending, and secondly... 110/70... this is Steve's blood pressure." HUGE laughs and applause. "This is all we're going to talk about Steve's health today."
10:51AM Some video of someone using the new trackpad. This looks like it's going to take a lot of getting used to.
10:48AM Oooh, some nice close-up shots of the new MacBook Pro. Here's what we're bummed about -- no matte finish for the display? You know, we use these outdoors, this is going to make it kind of a pain. Apple, consider an alternate version.
10:47AM We're basically watching a short documentary on how totally awesome Apple's production process is. It's pretty fascinating stuff actually. Turns out machining away a solid block of aluminum isn't wasteful... quite the opposite!
10:45AM "I've got a video." Ive talking about the construction. "The new MacBook is remarkable..." Very earnest stuff. Now we're hearing his description of the process again -- seems a little redundant. They're clearly very psyched on bringing this new technique to the whole line.
10:44AM "So we think this will be a huge success. So two new notebook families, we're building both in a whole new way, from a slab of aluminum..." So the Brick rumors were just the Air process applied to these new MacBooks / MacBook Pros. Makes a lot of sense.
10:43AM "Second model, $1599, 4GB RAM, 320GB HD... and a backlit keyboard. Shipping today, should hit stores tomorrow."
10:42AM "It's going to come in two models -- $1299 for the new MacBook 13.3-inch display, 2GHz Core 2 Duo... that's $700 more affordable for these Pro features."
10:41AM "Again we're using the 9400M. Here's our system architecture, very clean. And of course, we've got that glass trackpad, and we've got 5 hours of battery life." Now he's back on the environmental soundness of this thing. This is the most eco friendly MacBook ever in the history of human existence.
10:40AM It has the same casing, LED backlit display, glass trackpad... the whole nines. Just smaller. Looks like those leaks we saw were right on this too.
10:39AM "We're introing a new generation of MacBook on top of the white plastic model." It's just like the Pro... yet smaller.
10:39AM "But we've heard that people want a metal enclosure, faster graphics, and a lot of them want LED backlit displays... so, we figured out a way to bring these to the MacBook line."
10:38AM "It is the best selling Mac... ever. We sell a ton of these, and people love the. They sell for $1099, and we're gonna keep right on selling these, but we're going to reduce the entry price to $999." Ooh, so close Steve, but not low enough!
10:37AM "Of course that one more thing is the MacBook."
10:37AM "One more thing."
10:37AM "So 24-inch LED backlit display, 1920 x 1200 resolution, stereo speakers... everything you need for $899, available in November."
10:36AM "We're introuducing a new Cinema Display -- our first with LED backlighting. It's got a cable with three connectors: a MagSafe, you can power your notebook, 2nd is a USB port, and third is Display port."
10:35AM "So again at $1799." "We have a second model at $2499, gives you a 1.86GHz CPU and SSD -- available in early November."
10:35AM "We're putting the 9400M in the Air, adding a 120GB hard drive, and we've got a 128GB SSD as an option -- in addition we're putting in a mini display port."
10:34AM "Now, we have another cool product we'd like to talk about today. The Air. We'd like to update it with some of these technologies."
10:34AM "There's a lot of new tech in these products, but we're proud of the things we left out..." Now he's going to talk about how eco these guys are. "We think we're leading the industry with this... arsenic free glass, BFR free, mercury free, PVC free, 37% smaller packaging." "And for the first time, the MacBook Pro has earned an Epeat gold rating."
10:32AM "And these MacBook Pros are shipping today, in stores tomorrow."
10:32AM "And of course, 802.11n, Bluetooth... .95 inches, our thinnest MBP ever. It's going to come in two models. The first, $1999, 15.4 inch display, 2.4GHz Core 2 Duo, 2GB of DDR3 RAM, NVIDIA 9400 and 9600. We have a second config at $2499, you get a faster CPU with double cache, 4GB RAM, double graphics memory, 320GB hard drive."
10:30AM "So let's get back to this mini display port -- we can drive any display we could before, but at a fraction of the size -- we're building this into everything we make. This will also be the first MBP that we offer SSD on, and you can access the drives from underneath the battery." Nice! That's a nice touch.
10:30AM "Slot load super drive, magsafe connector, Ethernet, firewire 800, dual USB, mini display port, we're going to that on all our products, expresscard 34, and the battery indicator is now on the side."
10:29AM "We've added a new chip from NVIDIA -- the 9600M GT, 32 graphics cores, we're including both the 9400 as integrated graphics, or choose the 9600M for big graphic performance. 5 hours of batter on the 9400, 4 on the 9600."
10:27AM Well it is incredibly light and thin. Really quite impressive.
10:27AM No hang on, we got a shot from behind... nice.
10:26AM Oh wait, it's us!
10:26AM Someone in our row is holding it to take pictures! What gives?
10:25AM The casing is moving quickly... should be here any second.
10:25AM "Mini display port connector... let's take a look at each of these ports. We're not going to talk about the old stuff we've built in, magnetic latch, backlit keyboard, built in isight... we don't have time to talk about that." "Precision unibody enclosure... exceptionally beautiful... much more rigid construction. We're really happy about this." Wow, Steve is going to pass around the shell to everyone. That's kind of awesome. "We need them back." Big laughs.
10:23AM "Today we're replacing the old model with this..." Well, it's EXACTLY like the leak we saw last night. "Glass display, all connectors on one side..."
10:22AM "So a new trackpad for notebooks. So let's take this tech and make some new notebooks. We're introducing the new MacBook Pro."
10:22AM New gestures... Steve is showing off one and two finger gestures... now three... uh huh, where could this be going? "And we've added some four finger gestures. "A new way to open expose, and a great way to app switch..."
10:21AM "39% larger tracking area, multitouch, glass -- and we've optimized the friction on the glass... but where's the button? It's the entire pad -- gives you more area, keeps you from hunting... multi buttons via software, just turn on in preferences."
10:20AM "We've got a new trackpad -- a large multitouch glass trackpad."
10:20AM "We've been shipping the 8600M, we're at 55% for heavy graphics performance compared to that chip." "We've got some great new graphics."
10:19AM "This delivers up to 5x faster graphics than the chips we've been using. So what's it look like when we take it into the real world? up to 6x performance."
10:18AM "They've dubbed it the NVIDIA GeForce 9400 M -- it's an amazing chip. Chipset and GPU on one die -- 70% is the GPU, 16 parallel graphic cores, 54gflops of graphics performance. It's a sunner."
10:18AM "We also have some new graphics for notebooks... NVIDIA talked to us about an amazing graphics part they wanted to use." "We said this is fantastic, but can we use it in a notebook?"
10:17AM "So this new way has a relevance beyond the Air -- we've been working super hard on designing new uni-body enclosures. Thank you." And Steve is back!
10:16AM "Through each stage we're cleaning, collecting, and recycling the material. We started with a 2.5lbs piece of metal and end up with a piece that weighs a quarter of a pound."
10:16AM He's going through the very detailed way this piece of metal is machined. "We go through a noisy stage called rough cutting -- we create the holes for the key caps, towards the end we anodize it..."
10:15AM "We discovered if we started with a thick piece of aluminum we could make a lighter and stronger part." "So we make it from a solid piece of aluminum." Uh huh... Brickish.
10:14AM "This new process culminated in the design of this product: the MacBook Air. You couldn't build something this strong and thin in the older way."
10:14AM Very dry stuff... he's building here: "We've been looking for a better way -- and we think we've found it."
10:13AM "The palm rest requires the same sort of internal structure. A series of stiffening plates..." "Finally, we had this plastic gasket -- it helps us control the juntion."
A: Tim: It's being refreshed today as well.
10:56AM Phil: "We have the best HD movie and TV options in iTunes."
10:56AM "Blu-ray?"
Steve: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
10:55AM Q: No Blu-ray, and display port -- why no HDMI?
A: Steve: HDMI is limited in resolution. Phil: for typical computer use, display port is the connector of the future.
10:54AM Q: Do you have first dibs on this NVIDIA chip?
A: Steve: We're the first taking it to market, but it's up to them.
10:53AM And Steve is back. "The will be on the web today. So what we'd like to do is have a Q & A session. I'm going to ask Phil Schiller and Tim Cook to come up. A few caveats, we can?t answer questions about the quarter ending, and secondly... 110/70... this is Steve's blood pressure." HUGE laughs and applause. "This is all we're going to talk about Steve's health today."
10:51AM Some video of someone using the new trackpad. This looks like it's going to take a lot of getting used to.
10:48AM Oooh, some nice close-up shots of the new MacBook Pro. Here's what we're bummed about -- no matte finish for the display? You know, we use these outdoors, this is going to make it kind of a pain. Apple, consider an alternate version.
10:47AM We're basically watching a short documentary on how totally awesome Apple's production process is. It's pretty fascinating stuff actually. Turns out machining away a solid block of aluminum isn't wasteful... quite the opposite!
10:45AM "I've got a video." Ive talking about the construction. "The new MacBook is remarkable..." Very earnest stuff. Now we're hearing his description of the process again -- seems a little redundant. They're clearly very psyched on bringing this new technique to the whole line.
10:44AM "So we think this will be a huge success. So two new notebook families, we're building both in a whole new way, from a slab of aluminum..." So the Brick rumors were just the Air process applied to these new MacBooks / MacBook Pros. Makes a lot of sense.
10:43AM "Second model, $1599, 4GB RAM, 320GB HD... and a backlit keyboard. Shipping today, should hit stores tomorrow."
10:42AM "It's going to come in two models -- $1299 for the new MacBook 13.3-inch display, 2GHz Core 2 Duo... that's $700 more affordable for these Pro features."
10:41AM "Again we're using the 9400M. Here's our system architecture, very clean. And of course, we've got that glass trackpad, and we've got 5 hours of battery life." Now he's back on the environmental soundness of this thing. This is the most eco friendly MacBook ever in the history of human existence.
10:40AM It has the same casing, LED backlit display, glass trackpad... the whole nines. Just smaller. Looks like those leaks we saw were right on this too.
10:39AM "We're introing a new generation of MacBook on top of the white plastic model." It's just like the Pro... yet smaller.
10:39AM "But we've heard that people want a metal enclosure, faster graphics, and a lot of them want LED backlit displays... so, we figured out a way to bring these to the MacBook line."
10:38AM "It is the best selling Mac... ever. We sell a ton of these, and people love the. They sell for $1099, and we're gonna keep right on selling these, but we're going to reduce the entry price to $999." Ooh, so close Steve, but not low enough!
10:37AM "Of course that one more thing is the MacBook."
10:37AM "One more thing."
10:37AM "So 24-inch LED backlit display, 1920 x 1200 resolution, stereo speakers... everything you need for $899, available in November."
10:36AM "We're introuducing a new Cinema Display -- our first with LED backlighting. It's got a cable with three connectors: a MagSafe, you can power your notebook, 2nd is a USB port, and third is Display port."
10:35AM "So again at $1799." "We have a second model at $2499, gives you a 1.86GHz CPU and SSD -- available in early November."
10:35AM "We're putting the 9400M in the Air, adding a 120GB hard drive, and we've got a 128GB SSD as an option -- in addition we're putting in a mini display port."
10:34AM "Now, we have another cool product we'd like to talk about today. The Air. We'd like to update it with some of these technologies."
10:34AM "There's a lot of new tech in these products, but we're proud of the things we left out..." Now he's going to talk about how eco these guys are. "We think we're leading the industry with this... arsenic free glass, BFR free, mercury free, PVC free, 37% smaller packaging." "And for the first time, the MacBook Pro has earned an Epeat gold rating."
10:32AM "And these MacBook Pros are shipping today, in stores tomorrow."
10:32AM "And of course, 802.11n, Bluetooth... .95 inches, our thinnest MBP ever. It's going to come in two models. The first, $1999, 15.4 inch display, 2.4GHz Core 2 Duo, 2GB of DDR3 RAM, NVIDIA 9400 and 9600. We have a second config at $2499, you get a faster CPU with double cache, 4GB RAM, double graphics memory, 320GB hard drive."
10:30AM "So let's get back to this mini display port -- we can drive any display we could before, but at a fraction of the size -- we're building this into everything we make. This will also be the first MBP that we offer SSD on, and you can access the drives from underneath the battery." Nice! That's a nice touch.
10:30AM "Slot load super drive, magsafe connector, Ethernet, firewire 800, dual USB, mini display port, we're going to that on all our products, expresscard 34, and the battery indicator is now on the side."
10:29AM "We've added a new chip from NVIDIA -- the 9600M GT, 32 graphics cores, we're including both the 9400 as integrated graphics, or choose the 9600M for big graphic performance. 5 hours of batter on the 9400, 4 on the 9600."
10:27AM Well it is incredibly light and thin. Really quite impressive.
10:27AM No hang on, we got a shot from behind... nice.
10:26AM Oh wait, it's us!
10:26AM Someone in our row is holding it to take pictures! What gives?
10:25AM The casing is moving quickly... should be here any second.
10:25AM "Mini display port connector... let's take a look at each of these ports. We're not going to talk about the old stuff we've built in, magnetic latch, backlit keyboard, built in isight... we don't have time to talk about that." "Precision unibody enclosure... exceptionally beautiful... much more rigid construction. We're really happy about this." Wow, Steve is going to pass around the shell to everyone. That's kind of awesome. "We need them back." Big laughs.
10:23AM "Today we're replacing the old model with this..." Well, it's EXACTLY like the leak we saw last night. "Glass display, all connectors on one side..."
10:22AM "So a new trackpad for notebooks. So let's take this tech and make some new notebooks. We're introducing the new MacBook Pro."
10:22AM New gestures... Steve is showing off one and two finger gestures... now three... uh huh, where could this be going? "And we've added some four finger gestures. "A new way to open expose, and a great way to app switch..."
10:21AM "39% larger tracking area, multitouch, glass -- and we've optimized the friction on the glass... but where's the button? It's the entire pad -- gives you more area, keeps you from hunting... multi buttons via software, just turn on in preferences."
10:20AM "We've got a new trackpad -- a large multitouch glass trackpad."
10:20AM "We've been shipping the 8600M, we're at 55% for heavy graphics performance compared to that chip." "We've got some great new graphics."
10:19AM "This delivers up to 5x faster graphics than the chips we've been using. So what's it look like when we take it into the real world? up to 6x performance."
10:18AM "They've dubbed it the NVIDIA GeForce 9400 M -- it's an amazing chip. Chipset and GPU on one die -- 70% is the GPU, 16 parallel graphic cores, 54gflops of graphics performance. It's a sunner."
10:18AM "We also have some new graphics for notebooks... NVIDIA talked to us about an amazing graphics part they wanted to use." "We said this is fantastic, but can we use it in a notebook?"
10:17AM "So this new way has a relevance beyond the Air -- we've been working super hard on designing new uni-body enclosures. Thank you." And Steve is back!
10:16AM "Through each stage we're cleaning, collecting, and recycling the material. We started with a 2.5lbs piece of metal and end up with a piece that weighs a quarter of a pound."
10:16AM He's going through the very detailed way this piece of metal is machined. "We go through a noisy stage called rough cutting -- we create the holes for the key caps, towards the end we anodize it..."
10:15AM "We discovered if we started with a thick piece of aluminum we could make a lighter and stronger part." "So we make it from a solid piece of aluminum." Uh huh... Brickish.
10:14AM "This new process culminated in the design of this product: the MacBook Air. You couldn't build something this strong and thin in the older way."
10:14AM Very dry stuff... he's building here: "We've been looking for a better way -- and we think we've found it."
10:13AM "The palm rest requires the same sort of internal structure. A series of stiffening plates..." "Finally, we had this plastic gasket -- it helps us control the juntion."
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