Nissan Thinks The Ariya Is Going To Do It
Nissan claims 135,000 people expressed interest in the crossover EV
America does love a boring car, but a boring EV? The
Nissan Ariya thinks it has what it takes. All that and more in
The Morning Shift for Monday, November 15, 2021.
1st Gear: Tesla Redefined The Desirable Electric Car. What If… We Pretended That Never Happened?
Nissan’s EV program asks the question: What if Tesla never happened? What if we just... kept selling the same basic lithium-ion electric car as we’ve been doing since the 1990s, cars that look like, drive like, act like everything else on the road?
Tesla’s sales have shown that the simple, conservative method is maybe not the way to customers’ hearts, but Nissan thinks it has a hit on its hands with its Ariya crossover, as
Automotive News reports:
Rather than have dealers order the Ariya at launch, Nissan will take reservations directly from potential customers.
It’s a distribution approach gaining momentum for yet another industry trend: Automakers are struggling to get their retailers enthusiastic about stocking and selling electric vehicles.
Nissan will announce the start of Ariya reservations this week. The Rogue-sized model will be Nissan’s entry into the bustling compact-EV-crossover segment when it goes on sale in the U.S. in the second half of next year.
Early interest has been strong. The Ariya has garnered about 135,000 hand raises from potential customers, according to an update shared with Nissan retailers this month.
America does love a boring car, but a boring EV? The Nissan Ariya thinks it has what it takes. All that and more in The Morning Shift for Monday, November 15, 2021.
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