AchmatK
Honorary Master
I have found the same. My current Google Ads budget is R5k. I had it set to zero for one month and my sales dropped by more than 50%. Increased it R15k and revenue jumped to just over R150k in a single month. I estimate for my market I need to budget 5% to 10% on Google ads to reach a certain monthly revenue target.I've chatted to a few okes in online retail about this.
It's impossible not to. They say if you don't have a solid Google ads strategy, you just don't see any sales.
Google Shopping is apparently incredibly powerful.
I'm sure I could extract more value from my Google ads by getting a professional SEO expert to set it up better than my hack job.
