Major objections to the term are fairly recent, and so it still sees frequent use, often by people unaware that objections to it exist. As awareness of the cultures in Asia has increased, its usage has decreased. Its occasional replacements, such as "Asian" and "East Asian", can also be seen as offensive by others. It can still be found in the mainstream media, though less frequently than in decades past. When used to describe Asian foods and other products, it raises fewer objections, and this remains one of the most acceptable ways of using the term. The atmosphere of sensitivity surrounding "oriental" suggests that it should be used with caution.