Each to their own, the two technologies excel in different areas and viewing environments.
For me, viewing in well lit conditions, predominantly live action content like sport (non-cinematic), the brightness of plasmas is too dull (even at max cell brightness/contrast settings).
Yes thats true that its personal preference. I will do a comparison (when I have the time) of my findings from my own point of view. I tried to look at it at unbalanced view and was actually really excited when I was opening / setting it up. Now there is a part of me thats actually hoping I have a dud screen and am able to replace it.
TBH, I have no problem with brightness. If you pump up both screens to full brightness, they actually quite similar. For me, its a moot point as I wont really watch at that brightness.
I will say this for now:
The build quality of the plasma is 300 % better than the LED. (This has nothing to do with the tech). Its just that I thought things should be getting better, not worse. I get it that things are getting lighter etc but it just feels cheap now.
The LED is incredibly unnatural. Almost like watching home movies for everything
Colours seemed incredibly unnatural and almost washed out. (this especially irritates the wife lol)
black is not really black. (in comparison to the plasma). there is probably some test that proves otherwise but I am just going as to what my eyes can see.
Fewer inputs that the plasma.
All in all, a lot more stripped down than the plasma
it is however incredibly slim. wifi works quite well. not really interested in the 3d but I am sure it will work when I try it. the smart hub seems much better than my old internet tv. Still cant get Plex though.
Still fiddling around but for now, this is looking like a very expensive mistake. In my opinion of course.
Maybe when I get plex to work, I will be a little happier with my purchase.