We tried all four PRIME drink flavours Checkers sells

Checkers launched the PRIME “hydration drink” line of beverages to much fanfare on Monday, with each 500ml bottle selling for R39.99.

PRIME grabbed headlines in mid-April when well-known broadcasters Leanne Manas and Anele Mdoda posted on Twitter about kids pestering their parents about it, and its high domestic price.
Sucker :)

Want to invest in some Kubus?
 
Did you read the article?





Yes, they don't own Prime; it is alleged that they own a non-controlling 20% stake in PRIME, but this is vague. It could be that they do earn, "up to 20%", as per another condition per their agreement with PRIME/Congo Brands. We won't know, contracts like these are non-disclosed.
Quite a few people are referring to it as an energy drink, it has the lowest listed kj value I have ever seen, only 84kj
 
I disagree, Prime isn’t average. Energade is “average”, and a luxurious treat compared to Prime.

Having now finally (regretfully) tasted all four flavours Checkers brought in, I can confirm that the Lime is technically the least rubbish, but that sweetener after-taste still ruins it completely.

There’s no way kids will keep choking this down, not even for the klout. It was just about the novelty and participation, but this is gonna die out real quick for anyone with tastebuds.
 
R40 for vitamin water is rediculous. Logan Paul is a total joke but he is a marketing machine I'll give him that.
 
I tried 3 of the 4 flavors today.
It was like highly concentrated sweeto pop.
Really disgusting.
Even if they were the same price as energade, I'd rather drink energade.
At-least Redbull and Energade tastes better than this PRIME crap. Gordon Ramsay had tasted one PRIME drink and said "its like drinking perfume".
Most accurate description of PRIME.

Honestly, I would say that this is a marketing scam, all hyped up by KSI and LP.
LP is not sorry for scamming his followers on the crypto scam.
 
Does Prime taste great? No
Is it worth R40? No
Have I ever watched a Logan or KSI video? No
Seeing the excitement and smiles on my little daughter’s face while she is flexing in front of her friends at school sport after I bought her one, without her asking. Priceless. Best 40 bucks I spend all year
 
Sorry but I won't be supporting anything attached to the Paul brothers, they are literally the scum of YouTube who exploited their under aged community for years.
 
Don't ever again tell me people are poor and struggling. I am just not going to believe you.

Saw this in Checkas on the weekend, saw the price, had a WTF moment. Them my daughter mentioned some Paul person, I asked her "Who?", she had her WTF moment. We then moved on to more important things, like bread and milk.
 
So R40 a bottle for a chemistry experiment and water?
 
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