Durban - One of South Africa’s biggest chicken producers is selling 15 of its 25 farms in Hammarsdale to stay afloat after fighting years of dumping by importers.
Because of the cutbacks Rainbow Chicken, renamed RCL Foods, is retrenching 1350 workers from the end of the month.
Mike’s Chickens (Limpopo), a family-run business in Polokwane for 38 years, has already closed, putting more than 1000 people out of work.
Country Bird (Free State and North West), the country’s third biggest chicken producer behind Astral Foods (Mpumlanga, Gauteng, Western Cape and KZN) and RCL, is retrenching 1 500 workers.
Kevin Lovell, chief executive of the SA Poultry Association, said about 53 0000 tons of chicken were imported last year - one and a third of what was produced annually by Astral Foods.
This week, Scott Pitman, managing director of RCL Foods, said he no longer knew what to do to save jobs.
“Letting 1 350 people go at the end of the month will be the saddest day in my career. How do you get rid of people who have given you loyal service, some as long as 40 years?” he asked
A bitter Pitman said the government was doing nothing to tighten import controls on frozen chicken, and the EU and Brazil, especially, were capitalising on this with large-scale dumping.
Pitman said European countries consumed mainly “white portions” (the breast), which they deemed to be the best cut.
The “brown portions” (the thighs and drumsticks) were then sold off at cut price - finding their way to developing world markets such as South Africa, where they were sold cheaper than what was locally produced.
“Our company’s troubles could end and jobs saved overnight if the government placed tighter regulations on imports,” said Pitman.
More at: http://www.iol.co.za/news/south-africa/kwazulu-natal/rainbow-chicken-on-a-knife-edge-7354387