Rivian R1T (2020)

Rivian surprises, outrages EV truck buyers with 20% price hike - Ars Technica​

Price hike hits nearly all pre-orders, with lower-spec trucks years away.

1646315672425.png

Automaker Rivian announced yesterday that it is raising the prices of its R1T truck and R1S SUV and that the new prices would apply to nearly all pre-orders.

Both the R1T and R1S weren’t inexpensive vehicles to begin with—the truck started at $67,500 before any eligible tax credits, and the SUV started at $70,000.

At those prices, the vehicles came equipped with a quad-motor drivetrain and a “large pack” battery that would provide about 315 miles of range.

Now, to get the same vehicle, buyers will have to fork over $79,500 for the R1T and $84,500 for the R1S, increases of 17 percent and 20 percent, respectively.

The only customers locked in to the old pricing are those whose vehicles are already in production or will be soon. Given Rivian’s slow ramp-up, there aren’t likely to be many who qualify.

Buyers who have placed a $1,000 refundable deposit can elect to downgrade their vehicles to dual-motor drivetrains with “standard” batteries good for 260 miles of range, cutting $12,000 off the price.

There’s a catch, though—neither option will be available until 2024. If there’s any solace for customers, it’s that the dual-motor version will be slower than the quad-motor, but not by much—it’s estimated to hit 60 mph in four seconds rather than 3.2 for the more powerful model. Towing capacity is reportedly unchanged.

Customers are outraged. “I’m out. Terrible way to treat early adopters,” one poster said on Rivian's forums. “This feels like a gigantic bait and switch,” another added on Rivian Owners Forum.

 

After backlash, Rivian (RIVN) backtracks on price hike in letter from Founder/CEO RJ Scaringe - Electrek​

1646336260487.png

Just two days ago, Rivian announced it would be either increasing the price of reservation holder vehicles $12,000+ or making reservation holders wait until 2024 at the earliest and giving them a smaller battery with a slower drivetrain and only two motors.

Not the type of note Rivian reservation holders were hoping to see before their delivery.

The backlash from reservation holders, some from as far back as 2018, was alarming. In polls we and others took, a significant majority of reservation holders dropped their reservations. Most of the rest were waiting to see what Rivian did.

Just two days later, we have an answer…

Today, CEO and Founder RJ Scaringe wrote owners telling them they were going to roll back the pricing update for anyone who ordered before the March 1 announcement.

The new more expensive pricing and configurations would continue for those who wanted to place an order now.

The full letter can be seen in the link below, with the key paragraph bolded.

 
Rivian's Price Hike Saga Has Resulted In Shareholder Lawsuit Drama

A shareholder is suing the company over the price hike and resulting rollback.

Rivian might come to regret raising prices on customers now that both customers and shareholders associated with the company are mad about it. One shareholder is so mad, in fact, that Reuters reports he’s suing the company over the price increases and eventual rollback.

During the first week of March, Rivian announced price increases on its R1T and R1S models. Remember, there are thousands of people who still haven’t received their vehicle and Rivian told them they were going to have to pay more. The increases were steep and a little confusing but ultimately boiled down to this: You could take a price hike now and get your truck sooner, or you could save some money by waiting a couple of years, though you’d get a vehicle with less range. From Automotive News:

Before the price hikes, the quad-motor R1T with the Large battery pack and 314 miles of estimated range started at $67,500 before shipping. Now that’s up 18 percent to $79,500. Higher trims with additional options saw bigger price increases.

But for buyers willing to wait for a 2024 delivery, at the earliest, the R1T can be downgraded to a dual-motor setup for a savings of $6,000. Likewise, choosing the Standard battery pack with an estimated 260 miles of range saves another $6,000, putting the base configuration back at $67,500.

The R1S base price for the quad-motor, Large-pack version starts at $84,500 after a 20 percent price hike for orders after March 1. But downgrading the SUV to the dual-motor, Standard-pack version decreases the price to $72,500, similar to the previous price for an R1S with more motors and a bigger battery.

Rivian CEO RJ Scaringe attributed the increases to material costs in a letter two days after the price hikes. The letter outlined how the company was rolling back the increases.

 
TG Electric Awards 2022: Freddie Flintoff’s pick

The first car to make Freddie think, ‘I want one of these’, is an 800bhp truck

I am not going to lie, the Rivian is the only electric car I’ve driven in the past 12 months... but it ticks so many of my boxes. It’s a pickup truck. It’s big. It’s got a load of gadgets. It’s also got 800bhp, goes from 0–60mph in three seconds, has a battery range of 300 miles with the small pack, 400 miles with the big one. And it looks the absolute nuts.

Some of the features on it I’ve never seen on a car before. It’s got a built-in air compressor that’ll pump your tyres up, plug sockets, it’s got a hole through the middle of it to put all your stuff in as well as the flatbed. But the one thing that really sold me? It’s got a detachable Bluetooth speaker. What more do you want?

On-road it’s an absolute dream, it just sets itself and eats up everything, but it came into its own on the sand. Off-road mode was fine, but rally mode is better. It’s even got a drift mode... in a three-tonne pickup. It’s got something for everyone – you can get the kids behind you, all your luggage in the back and the cubbyholes, and then it goes silly fast and you can have fun.


Snip.PNG
 
See the Rivian R1T pull a semi truck

We don’t have much information about the preceding accident but the video clearly shows a blue Rivian R1T pulling a semi truck out of the field. It is raining and the field looks really muddy and it seems the semi must have got stuck while turning around. Have a look:

Now, the whole situation took place in Normal, Illinois. There are questions flying around whether it’s a marketing ploy or real life just delivered the best advertising opportunity for Rivian. We know that the R1T is an immensely capable truck, it can easily tow 11,000lbs but the semi in the video - that must have been good 17,000lbs. By all means it’s an impressive showing by R1T, it pulls the white semi with zero fuss, as if it was a Toyota Corolla stuck at a drive through.

https://www.arenaev.com/rivian_r1t_to_the_rescue-news-160.php

 
Rivian delays one of its R1T and R1S configurations, introduces new features

Pre-orders for the Rivian R1T and the R1S SUV are already under way, but some of the customers received a rather disappointing email saying that the so-called Ocean Coast interior is being delayed due to issues with its manufacturing.

As a result, the company will prioritize other trims to streamline production. The actual shipments will begin this fall so anyone wanting its R1T or R1S sooner can change their order.

As of now, Rivian will be focusing on delivering the Launch Edition and the Adventure Package iterations equipped with the Black Mountain and Forest Edge interiors on time. In fact, the Adventure Package trim might come earlier than expected.

There are some good news, too, as the EV maker announced three new software features that should arrive via an OTA update. One of them is the so-called Sand mode showcased by Rivian's CEO, RJ Scarings on Twitter.


 
Ram TRX vs Ford F-150 Raptor vs Rivian R1T | Which Pickup Truck Is More Fun? | Price, Off-Road, HP & More - Edmunds Cars

 
Last edited:
Top
Sign up to the MyBroadband newsletter
X