SA website Advertising rates

[Fern9do]

Hi guys, some of you may know that im busy creating my own website. Im almost done with it and now i want to start getting some advertisers/sponsors involved in the project.
i didnt start the website to make money so i dont want to have those random affiliate type ads on my site.Instead i want south african companys to advertise on my site.
Which brings me to my problem...basically i want to know what the average advertiser pays a website owner for their ads.
Anybody have an idea?i just need some 'ball park figure' because at the moment i dont know wether its R100 or R10000!

 

[texo]

You're going about this the wrong way, IMHO: first develop a great site, grow your pageviews and *then* look for advertisers.

Who's going to spend their advertising rands on a new site with no visitors???

 

[Fern9do]

Guess thats a good point texo...okay lets make this hypothetical then.Say i have a website with decent traffic...whats the advertising rate like?

 

[texo]

Email Cara ( ads at myadsl.co.za ) for MyBroadband's advertising rates, and that will give you an idea of what a very popular website charges...

 

[Fern9do]

Okay i'll do that, hope she doesnt mind me wasting her time.
I guess i basically want to know how website advertising works, as in the terms and options available. I like to think ahead and i obviously know that nobody will advertise on a new site with no visitors but i just want to know more about it and i couldnt find any good (South african) info on this topic.

 

[texo]

I don't think Cara will mind at all. I advertised here a month or so ago, and IIRC it was R700/week for the banner at the top of the forum.

 

[Grant Petersen]

I don't think Cara will mind at all. I advertised here a month or so ago, and IIRC it was R700/week for the banner at the top of the forum.

I'm also interested in advertising on MyBB. I'd really appreciate it if you could answer a few of my questions as well:

Are you paying per impression, or what? Is there a system tracking clicks/impressions that you have access to? Are you getting a good CTR?

Thanks.

 

[Conradl]

Mail Cara, she will help you. I can say it is worth the money and the costs are VERY reasonable....

 

[Grant Petersen]

Thanks Conradl, but I'd really like an advertiser's perspective.

I've been badly burnt by other campaigns before. WebMail comes readily to mind.

 

[Conradl]

Thanks Conradl, but I'd really like an advertiser's perspective.

I've been badly burnt by other campaigns before. WebMail comes readily to mind.

Pleasure. I did advertise - which is why I recommended it and pointed out that it was worthwhile AND good value

Edit: OK, read your question again - I don't know what any of that is: CTR etc I was happy with my campaign though!

 

[Grant Petersen]

CTR stands for click through rate. In other words the number of impressions per click. Though not a perfect guide, it does give a rough indication of the effectiveness of an advertising campaign.

CPC (cost per click) would also be helpful.

Thanks

 

[Grant Petersen]

Thanks, from the stats you sent me, it seems like the CTR is about 400:1 and the CPC is about R4

Anyone get a better CTR on their campaign?