Zellephant
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- Aug 4, 2023
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If there is one practice in food retail I absolutely despise its shrinkflation. I wish some food services governing body can ban the practice.
I did a Bcom degree for my sins a 2 decades ago, so I somewhat understand the psychology of pricing, and what people are willing to pay for a product etc. But seriously, especially things that are generally sold by weight or volume, keep to the standard measures man. Stop trying to fool people into thinking the prices aren’t too bad, but meanwhile you’re shaving 15% of the volume while keeping the packaging looking the same. It’s scaly, and it surely only fools the particularly price sensitive, ie taking advantage of the poor, or the incredibly stupid (in which case, let them be fooled). As for everyone else, it’s just a pain in the ass.
I mean, if I do my weekly groceries, and I have planed 4 meals that will each require 250gr of Cheddar, then I need 1Kg of cheddar. I know cheese is expensive, but don’t try make me feel the increase less by now selling the “bulk buy” as 900gr instead of 1Kg (and I see some are now even 850gr).
So now, I either need to buy 1.8kg of cheese to get the “bulk buy” discount, or pay more per kg, and buy two of the smaller 600gr packs. It’s annoying.
I’m sure it’s only a matter of time before yogurts will become 900ml instead of 1litre as well.
That’s my rant for the day. But seriously food retailers, let’s stop being shady and let’s cut the shrinkflation
I did a Bcom degree for my sins a 2 decades ago, so I somewhat understand the psychology of pricing, and what people are willing to pay for a product etc. But seriously, especially things that are generally sold by weight or volume, keep to the standard measures man. Stop trying to fool people into thinking the prices aren’t too bad, but meanwhile you’re shaving 15% of the volume while keeping the packaging looking the same. It’s scaly, and it surely only fools the particularly price sensitive, ie taking advantage of the poor, or the incredibly stupid (in which case, let them be fooled). As for everyone else, it’s just a pain in the ass.
I mean, if I do my weekly groceries, and I have planed 4 meals that will each require 250gr of Cheddar, then I need 1Kg of cheddar. I know cheese is expensive, but don’t try make me feel the increase less by now selling the “bulk buy” as 900gr instead of 1Kg (and I see some are now even 850gr).
So now, I either need to buy 1.8kg of cheese to get the “bulk buy” discount, or pay more per kg, and buy two of the smaller 600gr packs. It’s annoying.
I’m sure it’s only a matter of time before yogurts will become 900ml instead of 1litre as well.
That’s my rant for the day. But seriously food retailers, let’s stop being shady and let’s cut the shrinkflation


