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Asus & Dell has excellent warranties & support locally. Unfortunately they are amongst the expensive options available, but in the end it is really worth it for the warranty/support, especially if the laptop is going to be used for work.
A friend of mine's mom had her Asus laptop serviced (broken HDD) and returned within 1 day in Cape Town, even though she bought it from a place in Jhb. I'm really impressed with that kind of service.
I've also seen keyboards from other laptop manufacturers having an offset to the left to cater for the numpad, which is terrible if you're not using an external keyboard.
On the contrary, Asus is a lot cheaper than the likes of HP/Lenovo.
Wouldn't touch Acer. Terrible service record.
I think you need to decide what you need, first, before fussing about brand.
Do you want a numpad? What sort of screen resolution are you looking for? Do you need a lot of RAM? Do you need high-end graphics? Do you need a CD-ROM/RW or DVD ROM/RW? Do you want to plug a lot of external devices in? If so, number of USB ports should be a factor. What sort of battery life are you looking for? What weight should the laptop be? Do you plan to store oodles of music and videos on it (ie need 500+ GB HDD) or will a smaller HDD suffice? Is boot-up time a factor? If it needs to be up and ready to work FAST, go for something with an SSD.
When I bought my laptop I had four requirements that were critical: a very long battery life, it had to be super light but still full-size, I needed a full keyboard (with numpad) and a built-in card reader. I also made a list of "nice to have" items: a quick-lockable trackpad, reasonable screen res, at least a 500GB HDD, a minimum of 3 USB ports, HDMI output. Using this I began looking for a laptop to meet my needs.
I found a laptop that had everything I wanted and more: Acer Aspire Timeline 5810T. I upgraded the RAM to 4GB myself. It has a ridiculous 8hr+ battery life, it's super-thin and very light, full keyboard, wonderful to type on, card-reader, HDMI out, 3 USB (incl one on the right specially for the mouse), quick-lockable trackpad... (this was what sold it for me, so few laptops have this feature). It just so happened to be an Acer.
Worry less about brand, and more about functionality that meets your needs.
I think you need to decide what you need, first, before fussing about brand.
Brand is very important. It determines overall build quality and perhaps more importantly, after sales/warranty support.
I'd say model range is way more important than brand when it comes to build quality and reliabilty, e.g. HP: Entry level -> Pavilion -> ProBook -> EliteBook, in ascending order of build quality/ruggedness/price etc.
Brand is very important. It determines overall build quality and perhaps more importantly, after sales/warranty support.