Social communication enabled in the core
Speaking at SATNAC 2011, Genband’s V-P Business Development for Europe, Middle East and Africa, Brian Day, said that while social networking technology allows efficient interaction with customers, the more widespread the deployment of such technology is in the core of the network, the more efficient the deployment of services will be. This will enable branded value-added services to be supplied by operators and increase their revenue–generating potential from third party apps providers.
Speaking at SATNAC 2011, Genband’s V-P Business Development for Europe, Middle East and Africa, Brian Day, said that while social networking technology allows efficient interaction with customers, the more widespread the deployment of such technology is in the core of the network, the more efficient the deployment of services will be. This will enable branded value-added services to be supplied by operators and increase their revenue–generating potential from third party apps providers.