Social communication enabled in the core network

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Social communication enabled in the core

Speaking at SATNAC 2011, Genband’s V-P Business Development for Europe, Middle East and Africa, Brian Day, said that while social networking technology allows efficient interaction with customers, the more widespread the deployment of such technology is in the core of the network, the more efficient the deployment of services will be. This will enable branded value-added services to be supplied by operators and increase their revenue–generating potential from third party apps providers.
 
So this will come with the phone right?
Yes, it's embedded with the firmware, allowing functions like file transfer and video sharing while on a phone call.

Some of the current handsets will be upgradable to support this via a firmware upgrade, the Sammy SII, for example.

@David; you should see it trailing from mid next year in some European countries. In South Africa, I'd think from Jul/Aug onwards.
 
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