it looks like it but the funny thing is if blue ray takes off and becomes a success the ps3 wont only be sold to gamers, bu it will be sold to every one looking for a good blue-ray player, that means there will be sony laughing at every one, oh sony ps3 are actually cheaper then ANY other blue-ray player, thus it would seem more attractive to buy and it can store music, movies, pictures and even play games. so in that aspect sony have done a good job, but i still think blue-ray might be to advanced for current times and it may fall flat, thus the xbox'x dvd drives are smiling because it's a safe and proven format, it also it is cheap to make and games are easy to put on it. if blue-ray is to advanced right now, in a year its going to look rather attractive to people and that could be when sony will start seeing the money, i guess only time will tell whether the use of blue ray and other technologies(cell prossesor) will pay off