TNA received 20 times more govt ad spend than other newspapers, inquiry hears
More at: https://www.iol.co.za/news/politics...-than-other-newspapers-inquiry-hears-18273787
JOHANNESBURG - The New Age received more in government ad spend compared to other media houses, contrary to Mzwanele "Jimmy" Manyi's evidence that the newspaper received only five percent of the budget.
The state capture commission's evidence leader Advocate Vincent Maleka interrogated Manyi's evidence at the commission on Monday and broke down the numbers per newspaper advertising.
Manyi had earlier compared TNA to the SABC and Ads24, an arm of the Media24 group.
Manyi said from the total budget of R194 million 2011/ 2012, the SABC received R68 million, followed by Ads24 which received almost R18 million, Avusa (now Tiso Blackstar) got R11 million, television news channel eTV got R8 million, and that TNA got R8 million.
TNA received under under five percent of the advertising budget, said Manyi.
Maleka said the comparison of the media houses is not "well founded" and that Adspend24 included many publications such as City Press newspaper.
"If you were to test what City Press as a newspaper received through government revenue, you would not look at the total group owned by Naspers, you will look at City Press only, correct?" he asked Manyi.
He replied and said City Press received most of the money at Media24.
"Check the figures properly Mr Manyi. The ad spend received by City Press was R199 323,00. These are your GCIS figures...we know that City Press has been a long established publication way before 2011/2012... compare that with what TNA earned that same year. TNA earned 20 times more from government business. We now know from your evidence that TNA earned R8.7m from GCIS. Correct?"
Manyi replied yes, but added that Maleka is comparing "apples to pears" because City Press was a weekly newspaper, while TNA was a daily publication.
This prompted Maleka to move on to compare TNA with other daily newspapers.
"You attempt to run away from a paper by paper comparison. Look at the other daily newspapers. You told the chairperson about the Daily Sun [Media24 newspaper] which you said had the biggest circulation...it earned R8 778. The Times daily publication received R183 000 while The Star got R97 000."
Manyi looked unsettled, and claimed that Maleka was taking a "mechanical approach".
More at: https://www.iol.co.za/news/politics...-than-other-newspapers-inquiry-hears-18273787