Eciggies price on the LavaTube is R895.00 plus postage.
Import it from the US at R550.00. Post free. And I get the proper atomizers.
SA eliquid is R60.00 to R120.00 per 10ml. I import it from US at R14.00.
Why is SA soooo expensive?
It is different when you import for resale Marco.
My juice orders are in the region of R14k to R16k a pop. Of that, between R4k to R5k is just shipping (kid you not). Shipping from China is very expensive. Shipping from the USA is way cheaper (used to import RC Helis from the USA for resale) but not many decent suppliers for bulk import from the USA.
Then there are customs duties and tax. Depending how the invoice is declared, duties can klap you up to 30%. Now that I have stuck to a single supplier I have managed to "train" them and get this under control.
As a retailer, you also need to factor in the fact that stock could sit. That alone warrants a decent profit margin. I have old model kits for example. They were once popular then better products came out as the technology evolved. Now these kits will probably be thrown out.
If there is a problem with a product, it is too expensive to send the faulty itmea back to China so most of us retailers just swallow the cost of the faulty item. This adds to the retail price too to reduce and potential losses.
Now with the above said...
The reason I have been considering a price decrease is because of the following factors.
1. Exchange rate has remained below R8 for a while.
2. I seldom get hit with huge import duties. Normally around 10 to 15% now.
3. I used to stock a range of products and now limit the hardware range and juice range. Most of what I import sells and needs replacing. So no more dead stock.
I am looking at around 30% reduction across the range. Will still be more than what an individual could import for, but from the reasons stated above I hope you can understand why.
That was a lot to type on a cellphone. Need a break now
