Telkom has steadily been increasing the price of its analogue lines over the last decade, which may have been partly to blame for the continued decline in the company’s fixed line subscriber numbers.
World Wide Worx argues that the same will happen with ADSL subscriber numbers if Telkom continues to increase ADSL rates.
“The ADSL price increase is strategically dangerous for Telkom. Being the first increase in nine years of ADSL provision, it may well signal a trend of ongoing price increases, much in the way that the cost of a normal fixed line phone rental increases every year,” the report stated.