Telkom LightSpeed Broadband fight

cozinsky

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May 17, 2006
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Oh please Cybersmart. Lightspeed is a generic term, everyone is free to use it. Telkom should fight it.
 

rabothole

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Jan 12, 2007
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127
Hi have applied for the FTTH and they have not contacted me with regards to the application. I did however not supply my Banking details or ID number since its not a secure site and this might be a factor.

We'll see maybe they are more concerned keeping the name than delivering the service.
 

Swa

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May 4, 2012
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Did Cybersmart register the product name? Otherwise they should just f* off.
 

Bosvark@

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Sep 30, 2009
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Glad I am not a CyberSmart client. I would not want this case and related fees indirectly billed to my services.
 

cavedog

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Oct 19, 2007
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Yeah LightSpeed is a generic term. It is like saying Telkom used the word Broadband first and so no one else can use it in SA because Telkom used it first.

Light Speed being the speed at which data travels in a fibre can't be trademarked can it?
 

recre8

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Jan 14, 2010
Messages
875
I find it strange that Telkom's marketing department didn't bother doing a simple Google search before going ahead with this. But to be honest, for a company which claims there is no customer demand for faster upload rates on fibre than 10mbps I'm not surprised with how out of touch they are with the real world.
 

ellyally

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Feb 7, 2013
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Yeah LightSpeed is a generic term. It is like saying Telkom used the word Broadband first and so no one else can use it in SA because Telkom used it first.

Light Speed being the speed at which data travels in a fibre can't be trademarked can it?
Not too clued up on trademark laws etc, but, I think this would fall into something like slogans/branding or something(don't know terminology) and the would be protected if they registered it. So, although a general term, they use it as a product/service name, not in a 'general description context'. Its part of their 'branding' (think 'steers flame grilled'), so I think yes, they can prevent telkom from using it. Lightspeed is a 'product' they offer, so it should(?) be protected, but that only prevents other telecoms from selling services called 'light speed', they can still use the light speed wording in descriptions, tech specs etc. Personally, I think this is deliberate move of telkom, light speed prices are excellent compared to telkom, they trying to grab suckers that heard their friends talk about 'light speed', and when go to telkom site, they see the name there and sign up thinking its the same great offer.
 

Swa

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May 4, 2012
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Typical of SA ISPs. Fight over wording instead of on service.
 
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