Should this beautiful Audi Concept C be the next-gen TT?
Folding hard-top roadster previews Audi’s Cayman – and how the next decade of Audis will look inside and out
The Audi Concept C dropkicks the four rings into a completely different direction. Neat, unfussy design. A shrunken ‘grille’. Inside, tactile switchgear instead of ever-bigger screens. Heck, it’s a proper sports car. Audi hasn’t had one of those since… well, ever.
What we’re looking at here is really two cars, and we don’t mean the fact it’s a pretty two-door coupe that’s also a folding roof cabrio.
We mean it’s both a collection of clues to how all new Audis will look – from the minds of new design boss Massimo Frascella’s team – and it’s a direct preview of a new Audi sports car going on sale in 2027. It’s ‘rumoured’ to share a platform with the much-delayed electric Porsche Boxster and Cayman. But you didn’t hear that from us.
You can tell this is a close-to-production car by the real-world details. It’s got standard road tyres. Door mirrors (not even cameras – good). Proper windscreen wipers. And even a cut-out to house a numberplate on the back. Those are boring conveniences you don’t apply to a concept car unless it’s going into production in a couple of years.