DStv Myth – Response
MyBroadband recently wrote an article titled “The DStv Myth” which looked at the reasons why cancelling DStv is not always an option for people who want to save money.
This followed news that MultiChoice will increase its DStv Premium and Compact Plus subscription fees on 1 April 2020.
With a struggling economy and consumers under pressure, it surprised many people that MultiChoice increased its prices.
This raised the question: Why does MultiChoice feel confident to increase prices when it is losing DStv Premium subscribers and when consumers are struggling to make ends meet?
We found an article from David Kop in Finweek titled “As a rule of thumb” with a subsection which explained the scenario below:
We felt this explained the scenario well for many sport-loving South Africans and also potentially explained in part why MultiChoice felt comfortable to increase prices.
MyBroadband subsequently wrote an article using this part of David Kop’s article, but mistakenly assumed his client referenced was in financial distress – and that it was a recent consultation.
We were alerted by Kop that the client was not in financial distress and that the consultation took place years ago.
He added that the intention of the article was to highlight the fact that financial decisions should be considered based on a person’s personal circumstances and one should not blindly follow general advice.
MyBroadband subsequently amended the article to remove all reference to Kop’s comments as requested.
It was certainly not our intention to misrepresent any information or put Kop in a difficult position, and we apologise to Kop for the wrongful assumptions about the original article.
We have also agreed to publish a statement by Kop on the matter. This is published below: