Fisker in deep water as production of Ocean EV scrapped by partner
The outlook for the
Fisker Ocean electric SUV is looking grim as contract manufacturer Magna International hits pause on building more of the vehicles. While enthusiasts of Fisker hoped the Ocean would be a rising star in the competitive EV market, the startup company is battling financial headwinds and the
possibility of sinking altogether.
Magna International, an experienced global auto manufacturing partner, recently revealed that it’s expecting to discontinue building the stylish Ocean SUV amid Fisker’s monetary struggles. Magna CEO Swami Kotagiri admitted that Fisker’s situation could cost his company around €373 million in sales and affect profit margins.
Fisker had high hopes for the Ocean, promising innovative features like a rotating screen, solar roof options, and an affordable entry-level price point. However, supply chain issues, production delays, and software development problems plagued the company from the start. In an attempt to boost sales and stay afloat,
Fisker aggressively slashed prices in March, dropping the base model to an eye-catching €23,295. While the discount stirred up interest in its cars, it left early buyers of the Ocean reeling and undermined public trust in the company.
The Fisker Ocean electric SUV faces an end of the road as its manufacturer grinds production to a halt amid the company’s financial woes.
www.arenaev.com