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Isuzu says new D-Max will grab sales from ‘benchmark’ Hilux and Ranger
An Isuzu executive says the new D-Max is a “benchmark vehicle” that will pull sales from segment leaders, the Toyota Hilux and Ford Ranger.
Ben Jaeger, Isuzu Ute Australia's general manager of sales, told CarsGuide.com.au the brand expected the new D-Max to grab a larger slice of the sales pie.
As is the case in South Africa, the Hilux is the best-selling bakkie Down Under, with the Ranger slotting into second place.
“We are moving up in regards to our pricing levels, but we still feel as though we’ll be priced appropriately against the likes of Hilux and Ranger,” Jaeger said, referring specifically to the Australian market.
“We see them as our more natural competitors – they’re obviously the leaders for a reason; they set the benchmark – but we feel as though we’ve got as benchmark vehicle to be able to compete.
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An Isuzu executive says the new D-Max is a “benchmark vehicle” that will pull sales from segment leaders, the Toyota Hilux and Ford Ranger.
Ben Jaeger, Isuzu Ute Australia's general manager of sales, told CarsGuide.com.au the brand expected the new D-Max to grab a larger slice of the sales pie.
As is the case in South Africa, the Hilux is the best-selling bakkie Down Under, with the Ranger slotting into second place.
“We are moving up in regards to our pricing levels, but we still feel as though we’ll be priced appropriately against the likes of Hilux and Ranger,” Jaeger said, referring specifically to the Australian market.
“We see them as our more natural competitors – they’re obviously the leaders for a reason; they set the benchmark – but we feel as though we’ve got as benchmark vehicle to be able to compete.
Isuzu says new D-Max will grab sales from ‘benchmark’ Hilux and Ranger
An Isuzu executive says the new D-Max is a “benchmark vehicle” that will pull sales from segment leaders, the Toyota Hilux and Ford Ranger.
















