The Porsche (Porscha) Thread

Porsche hits new sales record: how many cars it sold in 2018

Porsche says it registered a new global sales record in 2018, delivering 256 255 vehicles over the course of the year. This figure is four percent up on the total achieved in 2017.

The Zuffenhausen-based automaker says the Panamera recorded the strongest year-on-year percentage growth during 2018, jumping 38 percent to 38 443 deliveries. The 911, meanwhile, also recorded a double-digit rise, increasing ten percent to 35 573 units despite the change-over to a new generation.

“The 911 capacity to fascinate is stronger than ever,” said Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche.

“We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

The Macan, however, remained the major volume driver for the brand, with 86 031 units sold (despite that figure representing a decline of 11 percent), ahead of the Cayenne with 71 458 deliveries (up 12 percent). And the 718 Boxster/Cayman? Well, this range fell one percent to 24 750 units.

The brand’s biggest market was again China, where 80 108 units were registered in 2018 (up some 12 percent). The United States, meanwhile, accounted for 57 202 units (up three percent).

Deliveries in Europe were four percent down at 77 216 units, something the automaker attributes to the new WLTP test cycle.

“The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Von Platen said.

And in South Africa? Well, a spot of rudimentary maths shows Porsche SA registered 1 332 units in SA in 2018. Unfortunately, we can’t tell which was its most popular model locally since the brand stopped reporting individual model sales (instead releasing only aggregate monthly sales data) earlier in the year…

https://www.carmag.co.za/news/porsche-hits-new-sales-record-how-many-cars-it-sold-in-2018/
 
Almost two thirds of all Porsches sold in 2018 were SUVs

Porsche has revealed its record global sales figures for 2018 and what’s interesting is just how big a percentage of its sales are made up by SUV models.

Of the 256 255 vehicles that Porsche sold around the world last year, 157 255 were SUVs, with the Macan emerging as Porsche’s top seller with 86 031 units sold and the Cayenne coming in second with a volume of 71 458.

In fact, Porsche sold twice as many Cayennes as it did 911s in 2018, the sports car racking up 35 573 sales - and that’s got nothing to do with the current generation nearing the end of its product cycle, as it was still a 10 percent improvement on the previous year.

Macan sales, meanwhile, were up 11 percent and Cayenne sales 12 percent, and you can expect the former to reach new heights in 2019 (no pun intended) as Porsche phases in the facelifted model.

And no need to moan or cry sacrilege - those juicy profits make Porsche rich enough to develop all those rip-snorting GT-badged 911s that we love so dearly.

The 911 was not Porsche’s slowest seller, however - that honour belongs to the 718 Boxster and Cayman entry level sportsters, which notched up just under 25 000 sales.

The Panamera range slotted just above the 911 in the sales rankings, with 38 443 finding homes last year - but it registered the highest year-on-year growth of 38 percent.

As mentioned, 2018 was a record year for Porsche, with sales improving four percent over 2017, which was also a record year.

China was by far the biggest market for the German marque, accounting for 80 108 sales (a growth of 12 percent), followed by the USA at 57 202, up three percent.

https://www.iol.co.za/motoring/late...-all-porsches-sold-in-2018-were-suvs-18778335
 
Porsche executive explains why the brand ditched diesel

A high-ranking Porsche executive has explained why the German brand opted to ditch diesel power in 2018, insisting "we are not making it the devil".

Speaking at the reveal of the Cayenne Coupé, Detlev von Platen, member of the executive board for sales and marketing, told journalists diesel had never been a strength nor a priority for the brand.

"I’m not saying the diesel is wrong. We delivered the last Porsche diesel in February 2018 and we will of course continue to care about the customers who are driving these diesel Porsches.

"We are not making it the devil. Diesel, I think, is still a modern technology if you want to contribute to the reduction of greenhouse gases. But it has never been the strength and the focus of Porsche," he said.

Von Platen revealed that in its strongest year, diesel made up just 12 percent of Porsche sales.

https://www.carmag.co.za/news/industry-news/porsche-executive-explains-why-brand-ditched-diesel/
 
Porsche Only Sells Two Identical Cars Every Year

The more money you spend on a car, usually, the more special it is. So, when you’re planning on spending about a million Rand or more on a car naturally you would want it to stand out a little bit more from what everybody else has. Well, if you are a Porsche customer then luckily for you, you are highly unlikely to have a car that is the same to anybody else’s. Admittedly, this doesn’t go for all of Porsche’s models but rather only for the 911, 718 Boxster and 718 Cayman – the sports cars if you will.

Autocar recently had a chat to Porsche’s plant manager, Christian Friedl, who said that Porsche does not sell more than two 911 or 718 models that are exactly the same each year. Considering the Zuffenhausen-based manufacturer produces about 25 000 911s and 718s each year, that is a pretty impressive achievement.

https://www.zero2turbo.com/2019/07/porsche-only-sells-two-identical-cars-every-year.html
 
Saw my 356 Replica in that Video. Michelle's got a few Porsches and memorabilia there..
 
Porsche Has Its Own Counterfeit Busters

Ever since the dawn of human manufacturing and coveting of goods, there has also been counterfeiting and knocking off, I’m sure. This is enough of a problem that Porsche apparently has a crack team of “brand protection officers,” whose job it is to scour the markets for counterfeit items.

The three members (Andreas Kirchgäßner, Thomas Fischer and Michaela Stoiber) of the brand protection officers are all lawyers in Porsche’s legal sales department. It’s their job to chase down “Porsche fakes” around the world and remove them from circulation, explains a company press release. And here I was, thinking a brand protection officer was just another name for a public relations flack.

Just last year, the team apparently confiscated over 200,000 products, valued at nearly €60 million (about $67 million) in total, and 33,000 spare car parts, valued at over €2 million (about$2.2 million).

From the release:

A lot of these counterfeits are sold on online platforms such as Amazon, Ebay or Alibaba. Promotional items such as baseball caps, T-shirts and sunglasses are often also found at trade fairs – from the Retro Classics trade show in Stuttgart to the Hong Kong Toys & Games Fair. Retailers showcase their counterfeit products at such events, in some cases quite openly.

Stoiber says sometimes the products are very obvious counterfeits. They are “far cheaper than normal” or the “Porsche emblem has been poorly copied.” Sometimes, instead of the Porsche horse, counterfeiters will use an image of a sheep standing on its rear legs.

https://jalopnik.com/porsche-has-its-own-counterfeit-busters-1836994528

Snip 1.JPGSnip 2.JPGSnip 3.JPG
 
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