How well is Proton selling in SA? The latest sales figures
Proton has quietly started reporting model sales to Naamsa. Here’s how many vehicles the Malaysian automaker sold in South Africa in July 2023…
The Proton brand returned to the South African market in September 2022 after a decade-long hiatus. Now, the Malaysian automaker has quietly started reporting individual model sales figures to Naamsa, starting with July 2023.
So, just how well is this 40-year-old brand – which is distributed locally by the Combined Motor Holdings (CMH) Group – selling in South Africa right now?
Well, Proton didn’t quite manage to crack 3 figures, having registered 99 units locally in July 2023. That performance saw it place 29th, some way behind the likes of Volvo, Mitsubishi and even a raft of truck makers (such as Iveco, UD Trucks, Scania, MAN and FAW). When considering only the passenger-vehicle segment (and thus excluding light-commercial vehicles and larger trucks), Proton ranked 21st.
Interestingly, 83 of those registrations came via the dealer channel, while 16 represented sales to the rental industry. The
Proton X50 was the brand’s top seller in July 2023, with 43 units registered. Next came the
X70 (32 units), followed by the
Saga sedan (24 units).
Proton has quietly started reporting model sales to Naamsa. Here’s how many vehicles the Malaysian brand sold in South Africa in July 2023…
www.cars.co.za