Haval is pretty close to selling 2000 vehicles and PCSA is now in the Top 15
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Dacia reveals new logo and branding for 2022 models
New visual identity arrives as Romanian firm shifts focus to off-road ability and clean energy
Dacia will move to a modernised brand identity with a new logo, emblem and khaki green colour scheme to signal its increased focus on off-road capabilities and cleaner energy.
Dacia cars will feature the new logo and emblem from the second half of 2022, with dealerships switching to the new corporate identity early next year.
The Romanian firm says the new logo, which combines and mirrors the letters ‘D’ and ‘C’ in a redefined typeface, “gives the impression of robustness and stability” and reflects the brand’s “simplistic and artful mindset”. The new branding was first shown on Dacia's Bigster concept earlier this year.
“These two new visuals are full of meaning. They reflect the robustness of Dacia vehicles, a quality that continues to serve millions of customers every day,” Dacia said. “The graphic design of the brand has been purposefully stripped back, as a reminder that this is a brand that focuses on the essentials.”
The khaki green colour scheme is said to evoke the brand’s link to nature, symbolising its vehicles' off-road capabilities, lower price points and a move to cleaner energy. The all-electric Dacia Spring is already set to go on sale in select European markets, but will not make it to the UK.
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Dacia reveals new logo and branding for 2022 models | Autocar
New visual identity arrives as Romanian firm shifts focus to off-road ability and clean energywww.autocar.co.uk
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