The SA Vehicle Industry Thread

SA’s best-selling double-cab bakkies in September 2023

We list South Africa’s best-selling double-cab bakkies for September 2023 and take a closer look at the sales race, year to date. Here are the all-important figures…

We’ve already brought you our usual list of South Africa’s most popular bakkies overall for September 2023, but you may well be wondering which nameplates were at the top of the best-selling double-cab bakkie table last month.

Since Naamsa’s monthly sales figures sadly don’t include a breakdown of the 3 available bakkie body styles (the single-, extended- and double-cab shapes), we’ve again turned to our learned friends over at Lightstone Auto for help identifying SA’s best-selling 1-tonne double-cab bakkies for September.

Before we examine these fascinating figures, it’s worth taking a step back and considering what the overall picture – that is, including all body styles – looks like, year to date. Based on Naamsa’s figures, the Toyota Hilux is leading the bakkie pack overall with 28 341 units, followed by the Ford Ranger (18 595 units) and the Isuzu D-Max (14 813 units).

Right, now let’s break down the sales statistics by body style. According to Lightstone Auto’s figures, the Silverton-built Ford Ranger was at the very top of the double-cab pile in September 2023, with 1 890 units registered in South Africa. For the record, dual-cab derivatives thus represented 79.8% of the Blue Oval bakkie’s total for the month, with 309 examples of the extended cab (or “Super Cab”, in Ford speak) and 214 units of the single cab also sold.

And the Toyota Hilux? Well, the Japanese firm’s local division registered 1 645 double-cab units of the Prospecton-built stalwart last month, translating to 49.7% of the nameplate’s overall tally in September. As you might have gleaned, the Hilux led the charge on the 1-tonne single-cab front, with 1 230 units of the 2-door version sold, along with 374 examples of the extended cab (known in Toyota circles as the “Xtra Cab”).

The Straundale-manufactured Isuzu D-Max completed September’s double-cab podium, with 696 units – or 42.6% of the nameplate’s total, which includes the prolonged-lifecycle Gen 6 line-up – registered in the 9th month of 2023. In addition, Isuzu sold 777 examples of its D-Max single cab, along with 166 units of its Extended Cab.

SA’s best-selling double- and single-cab bakkies, year to date

SA’s best-selling double-cab bakkies for September 2023

1. Ford Ranger – 1 890 units

2. Toyota Hilux – 1 645 units

3. Isuzu D-Max – 696 units

SA’s best-selling double-cab bakkies for 2023, year to date

1. Ford Ranger – 15 782 units

2. Toyota Hilux – 13 936 units

3. Isuzu D-Max – 6 821 units

 
Chery considering South African production, bakkie in the planning too

While South Africans still remain in the dark as to Government plans for New Energy Vehicles, the pace of technical development on the global stage continues to hot up and Chery recently hosted media, dealers and customers from its global markets at a conference and exhibition to showcase its next-level developments – with the hint of local assembly and maybe even a bakkie thrown in.

With hybrid technology the most logical route for South Africa and Africa to move towards more environmentally considerate motoring, the advances to Chery's Super Hybrid Platform, known as C-DM, are of particular significance.

It is equipped with Chery's dedicated 1.5-litre turbo hybrid engine, paired with a hybrid-specific 3-speed DHT gearbox, hybrid-specific three-element lithium battery pack and battery management system. This achieves three core advantages: comprehensive high performance, sustained high energy efficiency, and high battery safety.

Local assembly in South Africa?

Tony Liu, Executive Deputy General Manager of Chery South Africa, says: “The most vital single step for Chery, not only in South Africa to improve the public perception of brand value is the customer oriented strategy.

“As a specific example, we are committed to absorb more than 100-thousand comments or suggestions from our customer base before finalising a new product for the specific market.”

 
Who really rules the bakkie world?

Did you know that the brand that sells the most bakkies across the globe does not sell the world’s most popular pick-up? Where does South Africa rank among the bakkie-mad nations of the world? Global new bakkie sales statistics offer interesting insights!

In a world rich with data pipelines and visualisation, people argue with great conviction about everything and anything that can be compared. And when the subject of debate is motor vehicles (especially bakkies), things can become very statistical.

There’s no better way to unmask brand bias and marketing fallacy than sales statistics, especially when trying to convince someone which bakkie brand is best. And which country could have the most knowledgeable bakkie buyers…

We’ve analysed the data, and some of the answers about the most successful bakkie models (and most dedicated bakkie markets) may surprise you…

 
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