....typically a website has agreements with advertising agencies who control (feed advertisements to) the banners etc. the websites display
Never do the websites have advertising agreements witch each and every site that pops up on their banners etc.
So I really don't see how myBB is supposedly promoting OpenWeb if it's showing up in the site's advertising spaces. Find out who myBB's advertising partner is and go argue with them and leave the innocent people on the forum alone.
This is why we have partner content appearing on the front page of MyBroadband from Opensewer. Actual articles. Which then dictate closed discussions and even more recently, CLOSED FORUM COMMENTS. Fine, I can understand banner ads being provided by an advertising company. This goes far beyond that. It is protected content, splattered all over the front page and forums. Who ordered the closed comment sections? Who approved it? Do the advertisers control free and open comment on the forum topics these days? Keoma and co don't step in to defend their reputation here - nope, they just pay for censorship.