Inevitability
Expert Member
ABSA missed the point in why eBucks is awesome.
ABSA's whole ad campaign* is a testament to (a) the success of eBucks, and (b) the laziness of people to want to understand anything that takes more than 30 seconds of attentionWhen a competitor starts targeting your rewards program, you know you have won the battle
* "When's the last time you found a lucky point" , "Points don't make the word go round"
