QuintonB

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The world’s top IT brands

Apple has been ranked as the world’s most valuable brand at US$ 70.6 billion, with 49 technology companies appearing in the Brand Finance Global 500 making it 2012′s most valuable sector
 
Why is it that Apple is valued at $70.6 billion when just yesterday it was announced that they had $98 billion in cash.

Surely the value would be greater than the cash value plus their potential revenue stream?
 
Why is it that Apple is valued at $70.6 billion when just yesterday it was announced that they had $98 billion in cash.

Surely the value would be greater than the cash value plus their potential revenue stream?

Thats brand value not market cap. Their Market cap is 560 bn
 
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