I'm guessing free sm advertising through outrage and headlinesHonestly I don't know why the execs at NBC didn't foresee it happening. They knew what kind of person she was, and they still offered her an $18m and her own show. She's a timebomb of racial insensitivity and race-baiting - it's basically what her whole career was built on - and now they're sitting with the mess they created. It's very similar to the Roseanne Barr story.