Virtual ads in PS3 games

[rpm]

Virtual ads in PS3 games

Sony to put virtual ads in PlayStation 3 games

 

[Balstrome]

Almost everything that I have seen about ingame advertising, completely misses the point. Fact: Gamers, will ignore the artwork aka adverts, if they can get a quick kill.
The trick to ingame adverts is to provide for the gamers, something that they can value and or use in their gaming world.
Example: Roleplaying online game. Advertiser: Mr Price. Item Leather Jacket. Value to Gamer, +5 Arrow Protection. Value to Mr Price. Data from gamer using item, Data from item beening seen to be worn by gamer who is a success at a certain thing, ie creates a need to have a similar jacket. Boost Mr Price's brand name, in the real world by association.

Duracell batteris for Lightsabers, ingame laptops, cellphones, etc.

BillBoard and static adverts give only static information, while usage of advertised items will provide more data to possible buy trends.

 

[Kkkurupt]

I definitely agree with u Balstrome

 

[lilGr]

Almost everything that I have seen about ingame advertising, completely misses the point. Fact: Gamers, will ignore the artwork aka adverts, if they can get a quick kill.
The trick to ingame adverts is to provide for the gamers, something that they can value and or use in their gaming world.
Example: Roleplaying online game. Advertiser: Mr Price. Item Leather Jacket. Value to Gamer, +5 Arrow Protection. Value to Mr Price. Data from gamer using item, Data from item beening seen to be worn by gamer who is a success at a certain thing, ie creates a need to have a similar jacket. Boost Mr Price's brand name, in the real world by association.

Duracell batteris for Lightsabers, ingame laptops, cellphones, etc.

BillBoard and static adverts give only static information, while usage of advertised items will provide more data to possible buy trends.

Yea true. Like advertising on a wall Gamers just run past , not like they gonna stop and be like "Cool , New Strawberry Coke" and then keep playing

 

[Nuxxy]

Yea true. Like advertising on a wall Gamers just run past , not like they gonna stop and be like "Cool , New Strawberry Coke" and then keep playing

If they do, they'll likely die and RageQuit. Then take a machinegun to Coke and blame them.

 

[Bona Botse]

Yea true. Like advertising on a wall Gamers just run past , not like they gonna stop and be like "Cool , New Strawberry Coke" and then keep playing

oh really?
Distracted kid in Call Of Duty 4

 

[Keeper]

oh really?
Distracted kid in Call Of Duty 4

those are different types of "cans"

 

[Tanarri]

PS3 and the games are already so bloody expensive. F off Sony.

 

[Turiko]

I recall the first time I ever saw in-game advertising was in Sonic Adventure II. They advertised other Sega games and a certain brand of shoes on the walls in the cities and on billboards in-game.

 

[Nod]

So now that they will be getting advertising revenue, they have no excuse for the high prices of games.

 

[kronoSX]

gta is a perfect game for advertising,i mean check all the billboards in that game

 

[Vroomfondel]

gta is a perfect game for advertising,i mean check all the billboards in that game

Only if they can make them as entertaining as the ones in GTA.

 

[knobshine]

please no advertising in games... I get enough product placement in movies as it is.

 

[Balstrome]

please no advertising in games... I get enough product placement in movies as it is.

How about if you get a choice between a Lotus and a Ferrari as a car to drive around ingame ? Would you accept that? Or would you prefer square boxes marked CAR1 and CAR2 on the roof?