What do you expect this will to do to your revenue?
This entire initiative starts with listening to the customer and their wants, need and desires, while also being aware that the market is rapidly taking up smartphones. So even though these plans represent a significant increase in the value we will give customers, we believe that this strategy will be revenue positive in the longer term as it induces loyalty at the higher end and ensures data attachment for customers entering the smartphone segment. Overall we think it will allow us to maintain postpaid revenues in a very competitive market.
Shameel once said he’ll listen to customers and offer simpler price plans. In your view are these price plans simple?
Yes we have simplified our plans by giving our customers voice minutes that can be used anytime including calls to any local network. The tariffs also are much simpler and easy to use. We’ve also included texts and data all in one plan.
You’re offering unlimited SMS and Voice - Isn’t this a step backwards as everything is supposed to be about data?
Although data is growing as customers use Facebook, twitter and other social platforms apps, voice and text are still the primary means of communication.
Why is it called ‘Red’?
We’ve aligned these plans with our global brand which is red in colour. RED is also a global brand name for these high end plans. Red signifies the top-end in the Vodafone Proposition hierarchy.
Is this being backed up by a big advertising campaign?
We need to ensure that our customers are aware of these plans so there will be an extensive communication campaign supporting the launch of these plans. This is the biggest post-paid plan launch we have done in 12 years.
How much is this marketing campaign costing?
As with all campaigns we are investing a significant amount to bring these propositions to the attention of consumers as we know it is a significant initiative for us and it offers real value to consumers. We do not disclose our spend per campaign but it will be sufficient to ensure that the bulk of adult South Africans will be aware that Vodacom Red is here and it offers real benefits and significant value.
Aren’t you still more expensive than competitors?
Our new offer cannot be directly compared with competition because we’ve differentiated it by including unlimited voice minutes and unlimited text messages in our RED packages. We’ve also built in a range of inherent services that help our customers to get the most out of their new smart device and mobile internet lifestyle.
Isn’t it now more expensive to get the smartphones on these new plans?
Our retail outlets are able to offer great deals as we have invested heavily in making the widest range of smartphones available to our customers. We have special deals where customers will be able to trade in their old phones and upgrade to the latest smartphone. This is available on selected deals. Our mission is to make Smartphones more accessible to more South Africans. In future we will have more plans to make this possible.
Are the plans on per minute or per second billing?
Per second billing.
Can customers move from their current price plan to Red?
Yes they can – customers should visit their Service Providers for advice on which plan will best suit their needs.
How do I know how much data I’m using?
Vodacom offers customers a wide range of self-help services to help customers manage their usage such as the My Vodacom app which is available from the Vodacom App Store. This app provides bundle balances and account information as well as buying additional bundles as required. We also have an SMS notification service offered to all customers advising customers of their data usage.
Are picture messages included in the unlimited texts?
No – SMS only, MMS is charged at standard rates.
What are your out-of-bundle rates?
R1.00 per MB (inclusive of VAT).
What are you offering business customers?
Business customers can take advantage of these offers through Vodacom Business sales and from Vodacom stores.
This entire initiative starts with listening to the customer and their wants, need and desires, while also being aware that the market is rapidly taking up smartphones. So even though these plans represent a significant increase in the value we will give customers, we believe that this strategy will be revenue positive in the longer term as it induces loyalty at the higher end and ensures data attachment for customers entering the smartphone segment. Overall we think it will allow us to maintain postpaid revenues in a very competitive market.
Shameel once said he’ll listen to customers and offer simpler price plans. In your view are these price plans simple?
Yes we have simplified our plans by giving our customers voice minutes that can be used anytime including calls to any local network. The tariffs also are much simpler and easy to use. We’ve also included texts and data all in one plan.
You’re offering unlimited SMS and Voice - Isn’t this a step backwards as everything is supposed to be about data?
Although data is growing as customers use Facebook, twitter and other social platforms apps, voice and text are still the primary means of communication.
Why is it called ‘Red’?
We’ve aligned these plans with our global brand which is red in colour. RED is also a global brand name for these high end plans. Red signifies the top-end in the Vodafone Proposition hierarchy.
Is this being backed up by a big advertising campaign?
We need to ensure that our customers are aware of these plans so there will be an extensive communication campaign supporting the launch of these plans. This is the biggest post-paid plan launch we have done in 12 years.
How much is this marketing campaign costing?
As with all campaigns we are investing a significant amount to bring these propositions to the attention of consumers as we know it is a significant initiative for us and it offers real value to consumers. We do not disclose our spend per campaign but it will be sufficient to ensure that the bulk of adult South Africans will be aware that Vodacom Red is here and it offers real benefits and significant value.
Aren’t you still more expensive than competitors?
Our new offer cannot be directly compared with competition because we’ve differentiated it by including unlimited voice minutes and unlimited text messages in our RED packages. We’ve also built in a range of inherent services that help our customers to get the most out of their new smart device and mobile internet lifestyle.
Isn’t it now more expensive to get the smartphones on these new plans?
Our retail outlets are able to offer great deals as we have invested heavily in making the widest range of smartphones available to our customers. We have special deals where customers will be able to trade in their old phones and upgrade to the latest smartphone. This is available on selected deals. Our mission is to make Smartphones more accessible to more South Africans. In future we will have more plans to make this possible.
Are the plans on per minute or per second billing?
Per second billing.
Can customers move from their current price plan to Red?
Yes they can – customers should visit their Service Providers for advice on which plan will best suit their needs.
How do I know how much data I’m using?
Vodacom offers customers a wide range of self-help services to help customers manage their usage such as the My Vodacom app which is available from the Vodacom App Store. This app provides bundle balances and account information as well as buying additional bundles as required. We also have an SMS notification service offered to all customers advising customers of their data usage.
Are picture messages included in the unlimited texts?
No – SMS only, MMS is charged at standard rates.
What are your out-of-bundle rates?
R1.00 per MB (inclusive of VAT).
What are you offering business customers?
Business customers can take advantage of these offers through Vodacom Business sales and from Vodacom stores.
