i agree, most of the guys selling/installing supposed home automation here concentrate so much on audio/video stuff it might as well be a fancy home theater system. like something my grandmother had, a record player and radio with a speaker in each room, woopdedoo.Just get a Philips Hue hub and then you can choose from a range of dimmable smart lights from various manufacturers to fit your budget.
Osram and Innr make high quality cheaper alternatives to the Philips ones. From regular warm or cool white light's to bulbs or light strips that can display 16 million colours.
Then you can set timers for when you want specific lights to turn on/off, or when to change colour or brightness. Through the apps the RGBW colour lights can be set to cycle through specific colours or to react to different audio frequencies like night club lighting.
If you want your lights to be voice activated then add on a Google Home or Amazon Echo. I think it's definitely worth doing. We're so in the dark about this in SA.