Microsoft is cracking down on Windows 11 bloatware ads, forces LG to pull McAfee popup - Windows Latest
Sometimes a complaint gets heard by the right people. Following Microsoft’s intervention, LG has agreed to disable the McAfee ad pop-up in its
Monitor App Installer as an immediate step, just days after public backlash about a driver update that silently installed LG’s app and pushed McAfee trial ads on connected PCs.
LG also responded to the outrage and defended itself, adding that McAfee is never installed without a user’s explicit consent and pointed to Microsoft’s Windows distribution process.
Our original report included the app’s changelog, which lists McAfee as an “Additional App” the company pushed in a recent update, and multiple users who never clicked an install prompt still ended up staring at a McAfee ad.
Regardless of how LG wants to frame it,
Pavan Davuluri, Microsoft’s EVP of Windows and Devices, has now confirmed that LG is turning the pop-up off.
Whatever agreement let McAfee ride along inside an LG monitor installer almost certainly went through a large commercial negotiation, and Microsoft took it down in three days!
LG defends itself, blames Windows distribution and user consent
LG sent a statement addressing the monitor issue:
“LG Electronics reiterates that McAfee is not installed automatically and is never installed without the user’s explicit consent. The LG Monitor App Installer is distributed through Microsoft’s official Windows distribution process, which included McAfee as an option. McAfee will be installed only if a user actively chooses to proceed with the installation and provides consent. Under no circumstances is McAfee installed automatically or without user authorization. The LG Monitor App Installer does not access, collect, or transmit any customer personal data.”
Clearly, LG is placing the blame on Microsoft’s distribution process and on customers who supposedly clicked through a consent screen. It doesn’t match what users recorded, though.
Also, our report documented the app’s changelog, which lists McAfee as an “Additional App” added in a recent update, alongside marketing copy describing a free 30-day trial.
Multiple users reported seeing the McAfee popup appear without choosing to install it. LG’s app was what showed up uninvited. Either way, the issue was never that McAfee could theoretically be installed without consent. It’s that an expensive monitor’s companion app had no reason to show a pop-up for antivirus software for Windows 11.
LG has agreed to disable the McAfee popup in its Monitor App Installer, Microsoft's Pavan Davuluri confirms, after weeks of user complaints.
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