Cell C network promise: did they lie?
Cell C ran an extensive advertising campaign in 2012, saying that it has a ‘highly advanced’ network and that it would cover 98% of South Africa with its 2G, 3G, HSPA+, LTE ready IP network by the end of 2012. But did this happen?
In 2012 Cell C’s advertisements asked consumers “Is your cellphone network a highly advanced network?”.
The advertisement went on to say that “…we’ve built a highly advanced 2G, 3G, HSPA+, LTE ready IP network which will cover 98% of South Africa by the end of the year [31 December 2012]”.
In November 2012 Cell C said that its 2G and 3G network covered approximately 94% of the SA population. Cell C added that its 3G network covers 72% of the South African population.
Fast forward five months and Cell C is mum on whether it reached its target of covering 98% of South Africa.
When asked about their network coverage and whether the operator met its target, Cell C did not answer this question.
Cell C print advertisement October 2012
Outdated information or trying to fool customers?
What is particularly curious is that Cell C is making the same promise now than what it did last year.
Cell C website footer
The Cell C website currently (12 March 2013) states that “Cell C’s market-leading products and services are supported by its highly advanced 2G, 3G, HSPA+ LTE-ready IP network that will cover 98% of South Africa by the end of the year [hence the end of 2013]”.
In an advertisement on the Cell C network about its network the same promise is made.
Cell C online network promise in March 2013
It is not clear whether Cell C is aiming to achieve a coverage of ‘98% of South Africa’ by the end of 2013, or whether it is simply outdated information which is still displayed on its website.
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