iPhone updates charm and annoy in equal measure
It’s been a tough month for mobile phone manufacturers: Samsung has recalled its Galaxy Note 7 due to exploding batteries, the European Commission has handed Apple a €13 billion fine for its tax practices in Ireland, and Google has withdrawn from the modular phone project which would have allowed consumers to switch out components as and when they wanted.
So this year’s September Keynote product launch should offer Apple an easy opportunity to impress the market with announcements of the new iPhone 7 and iPhone 7 Plus, a slight upgrade to the watch, now called Series 2, and various software updates. But notable by its absence was any announcement related to the product that made Apple’s name: the Mac.
It’s been a tough month for mobile phone manufacturers: Samsung has recalled its Galaxy Note 7 due to exploding batteries, the European Commission has handed Apple a €13 billion fine for its tax practices in Ireland, and Google has withdrawn from the modular phone project which would have allowed consumers to switch out components as and when they wanted.
So this year’s September Keynote product launch should offer Apple an easy opportunity to impress the market with announcements of the new iPhone 7 and iPhone 7 Plus, a slight upgrade to the watch, now called Series 2, and various software updates. But notable by its absence was any announcement related to the product that made Apple’s name: the Mac.
I'm trying to remember the last time Apple pushed a computer update release to coincide with an iPhone update…