Cell C free voice minutes promotion

"The product meets a very real need in our communities, where constant communication with friends and family plays such an important role. With economic times getting tougher and everybody's budget being squeezed to the limit, Cell C wanted to let its customers know that it understands their difficulties, offering a ray of good news amid all the gloom."

Positive news - and a get-go attitude from CellC.

It's a pity others doesn't share the same attitude as CellC.
 
The free minutes apply Cellc to Cellc only, the advert doesnt convey this message, nevertheless this is a great promotion, it really highlights what is possible with cheaper interconnect rates
 
why dont they rather drop the rates.....???
 
why dont they rather drop the rates.....???

1) Dropping rates is an invitation to a price war. None of the operators want that. With these kinds of promotions it makes it difficult to compare directly between operators so none of the other operators feel that they have to urgently counter it.

2) It promotes a customer culture of frequent recharges. The more often people recharge, the more likely they are to spend "My balance is getting too large I'd better use it" and the less likely they are to have dry periods and think "ooh, I've only got R10 left on my cell I'd better stretch it out".

3) It forces people to get their friends onto Cell C if they want to talk to them for cheap.

4) They have excess voice capacity and this lets them get some return on that.
 
They wont

why dont they rather drop the rates.....???

Dear Uli,

VodaCom & MTN are the bosses in this country. They can bring the Scorpions , the death penalty and Thabo Mbeki back.

We are the suckers to them.
High interconnection rates prevents smaller operators from reducing call rates and gaining customers. New operators wont invest in a network if they cant cut call rates.

We are doomed in SA but if people start changing over to Cell-C for their Voice and SMS and Telkom & NeoTEL for their data. We miGht have some change.


DXL - Mobile
 
why dont they rather drop the rates.....???
As DXL mentioned interconnect rates - R 1.25 per minute - means that it becomes difficult to reduce rates below a certain point. This is a way to add value to their subscribers and create some form of network loyalty and encourage recharges.
 
So if I add R10 and I make a phone call, what happens? Do I need to deplete my airtime first before I can use the free minutes?
 
As DXL mentioned interconnect rates - R 1.25 per minute - means that it becomes difficult to reduce rates below a certain point. This is a way to add value to their subscribers and create some form of network loyalty and encourage recharges.

They already have separate rates for CellC-to-CellC calls vs CellC-to-Other Operator, it wouldn't be a problem for them to just reduce the CellC-to-CellC rates if they were so inclined. This has very little to do with interconnect rates even though it's a convenient whipping boy at the moment.

They're trying to increase their ARPU on Prepaid. If they drop their prepaid CellC-to-CellC rates they'd be forced to drop their contract CellC-to-CellC rates as well to prevent lucrative contract users from being tempted by cheap prepaid rates. This drives revenue down across all their users, and they're unlikely to be able to make up for that by the small uptick in extra calls.

The key to all these promotions is keeping a strong segmentation between rates on prepaid and contract, so that it appears that contract people get a better deal if you just look at the cost per minute. Then you come up with all kinds of funny promotions that can't be compared directly to milk the cash out your prepaid users (like you can't prove from the "per minute charge" that MTN Zone is cheaper than contract, it just often works out that way).
 
On network carries no interconnection

On network carries no interconnect charge. Thus as the above post mentioned if they really wanted to lower call rates. They could have offered R1-50 for all peak cell-c 2 cell-c calls and a few free sms's to their
own network. Their intention is 2 push up the average user spend per month.

The thing that bugs me about cell-c data is they charge R2 per mb. Yet Virginmobile buys bandwith from them and resells it for 60c mb.

I did email them and tell them that if they wana offer true value to the consumer they must upgrade Edge 2 the new 572kbps and lower their tariffs.


DXL - Mobile
 
ON-NETWORK does not actually exist for CellC.
Do you really think that CellC own their own network infrastructure that is spread through the entire country?
No, they have to route their "own" data through other people's networks.

There is network leasing charges from other providers on every CellC call, therefore, there is a minimum limit that CellC can drop to, not prescribed by CellC itself.
 
ON-NETWORK does not actually exist for CellC.
Do you really think that CellC own their own network infrastructure that is spread through the entire country?
No, they have to route their "own" data through other people's networks.

There is network leasing charges from other providers on every CellC call, therefore, there is a minimum limit that CellC can drop to, not prescribed by CellC itself.

It's not THAT bad. According to Cell C they're doing around 80% of on-net traffic themselves. That gives them a lot of wiggle room with pricing even if there are some stiff conditions on the Vodacom roaming agreement. From what I remember reading at the time it was a fairly steep upfront cost (R400m?) but with very reasonable usage rates.
 
Edge 2 , 3g 3,5g

I thought they would introduce edge2. But I was wrong. I know now they are testing different 3g providers in Jhb. So lets hope they finish that soon, and start rolling it out.
 
ON-NETWORK does not actually exist for CellC.
Do you really think that CellC own their own network infrastructure that is spread through the entire country?
No, they have to route their "own" data through other people's networks.

There is network leasing charges from other providers on every CellC call, therefore, there is a minimum limit that CellC can drop to, not prescribed by CellC itself.


As of last years figures 85% of calls on the Cell C network, are routed on their own network, and not Vodacom's this figure should be slightly higher now possibly closer to 90% by now.

More than likely why they can now start making inovative products like the Woza weekend and other promotions, which is great for the consumer.
 
FANTASTIC! Get 'em Cell-C. I'm actually thinking of getting a cheapie handset for the wife and I and whack some Cell-C sims in there. Investigation begins in the morning.. :D
 
What happens to the talk for free on weekends promotion? Did this take over it or is it still available? How does this benefit me as a contract customer? (I used to get that 1hour free on weekends, hopefully it still applies)
 
What happens to the talk for free on weekends promotion? Did this take over it or is it still available? How does this benefit me as a contract customer? (I used to get that 1hour free on weekends, hopefully it still applies)

Yeah, wheres the benefit for us contract customers? Seems like we are getting shafted....
 
I got 100 free minutes :D

Pity I can't use these minutes for mxit/web browsing :( :D

I haven't made any phone calls, just topped up with R70, and browsed/mxit a bit, then I got this 100 free minutes...
 
FANTASTIC! Get 'em Cell-C. I'm actually thinking of getting a cheapie handset for the wife and I and whack some Cell-C sims in there. Investigation begins in the morning.. :D

Well at the end of May you'll not have these benefits anymore.

But it can be seen as a sign of things to come in the future...
 
Top
Sign up to the MyBroadband newsletter
X