2020 Ford Puma (crossover)

Puma, Fronx & more: how SA’s newest nameplates sold in Sept 2023

Wondering how South Africa’s newest nameplates sold in September 2023? Let’s take a look at sales figures of the Ford Puma, Suzuki Fronx and more…

Several new nameplates have launched in South Africa over the past few months. So, just how well have they been received? We sifted through the sales figures to see exactly how these newcomers performed in September 2023.

Let’s start with the Ford Puma, which technically hit the local market only at the start of October (though we broke the news back in August). Despite having just hit the market, the Blue Oval brand reported 52 registrations in September, with dealers likely having taken these orders well before launch. Considering its positioning, it’ll be interesting to see how this small crossover fares in the months to come.

What about the new Suzuki Fronx? Well, the Indian-built newcomer managed an impressive 527 units in its 1st full month on sale, after hitting a total of 302 units in August (despite the fact it had been on sale for just 2 weeks at that point).

 
The Puma takes the number 1 spot again:

Best-selling cars in the UK of 2023

The Ford Puma retains the top spot in September 2023, followed by the Nissan Qashqai and Vauxhall Corsa

What's hot and what's not? The new car registration data from the Society of Motor Manufacturers and Traders (SMMT) reveals all, so we've been studying the most recent figures to find out which are the best-selling cars in the UK.

The latest figures show the most popular cars for the year to date in 2023, with some retaining a market stronghold against the odds while others fight their way onto the best-sellers list for the first time.

The Nissan Qashqai finished 2022 as the UK's best-selling car after a year when the automotive industry was blighted by parts shortages and semiconductor production issues. Of the 10 most popular cars in the UK last year, six were crossovers. However, the Qashqai has slipped from the lead spot during 2023.

The top place is currently occupied by another crossover: the Ford Puma. But will the Ford do enough over the rest of 2023 to hold off the likes of the Vauxhall Corsa, Tesla Model Y and Qashqai?

Read on to see the best-selling cars in the UK so far, and how many units they have sold.

 
Ford Puma ST review

WHAT'S THE VERDICT?

“It’s no surprise that the Puma ST is easily the most satisfying crossover to drive”

Given its close kinship with the Fiesta, it’s no surprise that the Puma ST is easily the most satisfying crossover/small SUV to drive. What is surprising is just how much effort Ford has made to give the Puma proper performance chops. If it can’t quite match the sheer exuberance of its smaller (and now deceased) sibling, it gets pretty close; closer than anything touting this sort of body and versatility has managed before.

Ford has answered a question that perhaps not that many were asking. But we’re pleased they have.

 
Puma by name – Fiesta by nature?

Ford may now be widely considered ‘a bakkie brand’, but its recently launched compact crossover – the Puma – heralds the return of the Blue Oval’s best passenger-car values…

South Africa has one of the most loyal, competitively traded and profitable bakkie markets globally. And Ford is a major presence in it, with the Ranger.

But there was a time when bakkies and ladder-frame SUVs weren’t Ford’s entire business. Suppose you are old enough to remember the Escort, Sierra, Sapphire, Telstar, TX5, Mondeo, Fiesta and Focus. In that case, you’ll recall that Ford passenger cars were regarded as “reasonably priced, yet involving to drive”.

It’s a pity Ford chose not to continue with the Fiesta and Focus in our market. Those hatchback platforms strike a fine balance between ride quality and driving dynamics, which has been a hallmark of European-engineered Ford models for decades. But, as the hatchback market devolved into a bargain segment (dominated by VW’s locally built continuation cars and Suzuki and Hyundai’s keenly-priced imports from India), there’s no business case for Fiesta or Focus in Mzansi. Globally, Fiesta’s lifecycle will end soon.

Without hatchbacks and their corresponding crossovers or SUVs, Ford has a problem. The bakkie market can never account for all South African new-vehicle sales, and not everyone can afford a Ranger double-cab as their family vehicle. Or wants one, for that matter.

The most affordable “reasonable” specification Ranger double-cab is the XLT 4×2, priced at R632 000 (November 2023). Without Kuga or EcoSport, Ford is short on customer alternatives for South African buyers who don’t want to deal with the parking or garaging issues of a double-cab bakkie.

 
Ford Puma (2023) Price & Specs

We recently broke the news that the Ford Puma was destined for South Africa. Now the Blue Oval brand has released pricing for this subcompact crossover. Here’s how much you’ll pay…

In August 2023, Cars.co.za broke the news that the Ford Puma was coming to South Africa. Now the Blue Oval brand has finally confirmed this model for a local introduction, while also announcing pricing for the subcompact crossover.

As a reminder, the Puma was revealed for European markets as long ago as June 2019. But, just as our information suggested, this model is scheduled to launch in South Africa in October 2023, with the local line-up comprising 2 derivatives: a 1.0 EcoBoost Titanium and a 1.0 EcoBoost ST-Line Vignale.

How much does the Ford Puma cost in South Africa?

Ford Puma 1.0 EcoBoost Titanium – R569 900

Ford Puma 1.0 EcoBoost ST-Line Vignale – R613 900

The prices above include a 4-year/120 000 km warranty, while Ford says customers “have the option” of purchasing service or maintenance plans up to 8 years or 135 000 km (service intervals are 15 000 km).

 
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