2020 Ford Puma (crossover)

Review: Ford Puma

Ford Puma 1,0 EcoBoost Titanium:

Price: R569 900
Engine: 1,0-litre, three-cylinder, turbopetrol
Transmission: seven-speed dual-clutch
Power: 92 kW @ 6 000 r/min
Torque: 170 N.m @ 1 400 – 4 500 r/min
Driven wheels: Front
Fuel consumption: 5,3 L/100km
CO2 emissions: 121 g/km
Rivals: Volkswagen T-Roc; Hyundai Kona

Verdict:

I remain somewhat surprised that Ford isn’t targeting an altogether broader compact crossover audience with Puma (a listed rival like the T-Roc, for example, remains niche when compared with the T-Cross) but, as a first step in re-establishing its local passenger car footprint, Puma should appease fans of this blue oval brand.

It’s interesting to note, too, that despite an updated Puma scheduled for Europe in the coming months, based on emissions regulations, it will be some time before this package potentially arrives in South Africa. Instead, and as mentioned, Ford will likely look to introduce alternative powertrain options within this Puma setup.

 
Ford Puma (2023) Launch Review

How much is a Ford Puma in SA?

Ford Puma 1.0 EcoBoost Titanium R569 900
Ford Puma 1.0 EcoBoost ST-Line Vignale R613 900

The prices above include a 4-year/120 000 km warranty, while Ford says customers “have the option” of purchasing service or maintenance plans up to 8 years or 135 000 km (service intervals are 15 000 km).

Summary

Ford South Africa is certainly not looking to recoup lost Ecosport sales with the Puma – it’s not the type of car that will push massive volume through the brand. The small/compact coupe-crossover segment remains a nice market with even the top players (such as the VW T-Roc) netting only 100 sales a month.

Ford hasn’t had anything competitive to play with in the crossover segment for a while and the Puma gives the Blue Oval a decent prospect with which to corner a bit of the market. It also serves as a timely reminder to South African motoring consumers that Ford is still in the business of selling passenger cars.

Ford also plans to expand the Puma range at some point. However, the Silverton-based brand has kept quiet on whether it will introduce the facelifted Puma, which is said to be due towards the end of 2024.

 
Ford Puma review

WHAT'S THE VERDICT?

“It's easily superior to its closest rivals and brings driver appeal to a woefully uninteresting class of cars”

The UK loves a Ford. Though the Focus and Fiesta have tumbled from the best-sellers list, it's the Puma that's now doing the heavy lifting for Ford. Indeed, at time of writing it's currently the best-selling car in the UK. It's easily superior to the latest Nissan Juke and VW's lacklustre T-Cross, and brings driver appeal to a woefully uninteresting class of cars.

It's also an impressively rounded thing. The interior is cleverly versatile as well as nicely furnished. The ST is a fun car to drive with surprising ability, and generally you can see why the Puma has been warmly received by the buying public.

 
Best-selling cars in the UK of 2023

The Ford Puma held on to the top spot, while the Tesla Model Y was the best-selling electric car

The Ford Puma was the best-selling car in the UK in 2023, becoming the first Ford model to do so since the Ford Fiesta’s 12-year run ended back in 2020.

The compact crossover topped the rankings ahead of the likes of the Vauxhall Corsa, the Nissan Qashqai (last year’s best-seller) and the Kia Sportage.

The Puma was by far the most popular car sold, with 6270 more examples registered than the car in second place.

According to Ford, the most popular Puma trim level was ST-Line X and most cars had a mild-hybrid powertrain.

 
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