Genesis Mint could evolve into luxury urban EV for Europe
Genesis bosses are evaluating a compact electric car in the vein of the Mint to sit beneath the GV60
Genesis is evaluating launching a small, Europe-focused luxury electric car, potentially beating Tesla’s mooted entry-level model to market.
The car would take inspiration from the Genesis Mint concept of 2019, which received positive feedback but hasn’t yet yielded a production car.
It was revealed at the New York motor show, and at the time Genesis hadn’t launched in Europe. A production model would likely have a European focus, given the car’s compact dimensions.
Mark Choi, head of product planning for Genesis, said: “We're looking at expanding our model line-up, and especially in Europe a smaller model is being considered.
“But it's not a simple case of adding new models; we need to factor in the growth of sales anticipated for our current cars, weigh that against our manufacturing capacity and then consider the rising cost of raw materials and understand how that affects the decision.”
Choi hinted that the latter factor could delay the launch of the small EV, which would sit below the Genesis GV60 crossover in the Korean firm’s line-up. As such it would be the entry-level model, although it wouldn’t carry a price tag in line with its luxury billing.
Genesis bosses are evaluating a compact electric car in the vein of the Mint to sit beneath the GV60
www.autocar.co.uk