tibby.dude said:
There are only 5 million telephone lines in South Africa.
Exactly! If I were running a company that already had 5 million customers using my lines - I would want to maximise profit by getting as many - if not all of them to subscribe to a service that will grow revenue through value-added services.
5,000,000 lines all using ADSL as a
basic service (i.e. read
cheap and reliable that all 5 million can afford) gives me at a
minimum 5,000,000 potential new value-added service subscribers for Triple-Play etc. Compare that with only 170,000 potential Triple-Play clients Telkom currently has.
If only 40% of clients take up Triple-Play:
Current: 170,000 / 40% = 68,000
68,000 x R150 (Triple-Play service, incl extra cap - just a guess) = R10,200,000 of additional revenue
Potential: 5,000,000 / 40% = 2,000,000 per month
2,000,000 x R150 = R300,000,000 per month - this can
easily subsidise rollout of new infrastructure and the affordable
basic ADSL service.
Enough money can be made for shareholders, employees and the SA economy without breaking the average consumer's bank-balance.