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South Africa's majestic Soccer City Stadium, venue for both the opening and final match of the 2010 Fifa World Cup™, has won rave reviews from Fifa president Sepp Blatter, who described it as "a five-star stadium" and one of the most beautiful in the world.
Speaking during the official stadium hand-over ceremony in Johannesburg on Wednesday morning, Blatter said Soccer City – which resembles an African calabash with its round shape and charming patchwork of colours – was "one of the best venues" in the world.
"This is a great day for Fifa, to be here at this magnificent stadium," Blatter said. "The minister of sport, Mr Stofile, said Soccer City is the flagship for South Africa and the African continent. I will go further and say this stadium is a flagship of the world.
The most watched sporting event on the globe requires a world-class broadcast solution, and the opening of South Africa's International Broadcast Centre has provided just that.
"I am confident that the coverage and images from South Africa will be the most advanced and will reach and be enjoyed by more people than ever before in the history of the tournament," Fifa president Sepp Blatter said at the opening of the International Broadcast Centre (IBC) in Johannesburg on Wednesday.
"Football and television is something that goes together like a great story. You [the broadcasters] need a spectacular, you need emotion, and you need a show. And this is what football is offering you."
Situated in a 30 000 square metre compound at the Nasrec Expo Centre, just a few hundred metres from Soccer City stadium, hundreds of broadcasters from around the world are preparing to beam the story of Africa's first Fifa World Cup from the IBC to an expected cumulative television audience of over 26-billion.